Results 21 to 30 of about 6,893,970 (342)

Assessing Direct Marketing and Personal Selling Tools Used by Medical Representatives

open access: yesOrganizacijų Vadyba: Sisteminiai Tyrimai, 2023
Direct marketing and personal selling tools are the tools most used by medical representatives in their daily work. The aim of the study is therefore to assess the direct marketing and personal selling tools used by medical representatives and to provide
Kyguolienė Asta, Juknė Gabrielė
doaj   +1 more source

Customer Response Model in Direct Marketing: Solving the Problem of Unbalanced Dataset with a Balanced Support Vector Machine

open access: yesJournal of Theoretical and Applied Electronic Commerce Research, 2022
Customer response models have gained popularity due to their ability to significantly improve the likelihood of targeting the customers most likely to buy a product or a service.
Sunčica Rogić   +2 more
doaj   +1 more source

Interactive design and its role in direct marketing" An application to real estate marketing in Egypt" [PDF]

open access: yesJournal of Architecture, Art & Humanistic Science, 2023
The technical development occurring in various areas of life and related to digital development and its life applications has created a pattern of employment creativity for these digital applications in the various design fields, including the areas of ...
Yasser Mohsen Mohamed Fahmy
doaj   +1 more source

Direct marketing in non-wood forest products in Turkey

open access: yesTurkish Journal of Forestry, 2018
Over the last decade, direct marketing practices have been widely used in the marketing of agricultural products in the world. The non-wood forest products (NWFP) have been affected by this development and direct marketing efforts of these products have ...
Emre GÖKSU, Hakan ADANACIOĞLU
doaj   +1 more source

The marketing strategies of Serbian honey producers

open access: yesApstract: Applied Studies in Agribusiness and Commerce, 2013
Serbian honey producers are exposed to the increased international competition of recent years. To face up to the new changes, producers are progressively using diversification strategies, such as direct sales and production diversification.
Vlade Zarić   +3 more
doaj   +1 more source

Direct marketing channel choices among US farmers: evidence from the Local Food Marketing Practices Survey

open access: yesRenewable Agriculture and Food Systems, 2019
Due to strong interest in local foods by US consumers, farmers are now marketing not only to traditional wholesale outlets but also via short supply chains to consumers, grocers, restaurants, schools and other local intermediaries. Our research questions
Zoë Plakias, I. Demko, Ani L. Katchova
semanticscholar   +1 more source

Aggressiveness of telemarketing [PDF]

open access: yesMarketing (Beograd. 1991), 2022
During the past two decades the use of the telephone had been dramatically increased, while its possession and using are presented as almost as an imperative at the moment.
Džever Sanja   +2 more
doaj   +1 more source

THE DIRECT MARKETING PLAN - COMPARATIVE STUDY IN ROMANIA AND FRANCE [PDF]

open access: yesAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2015
This paper aims to present a comparation between the structure of direct marketing plan in romanian companies and french companies. The article presents the importance of direct marketing plan, on how the plan is put into practice in romanian companies,
SABOU FELICIA
doaj  

CRM and Corporate Communication

open access: yesSymphonya, 2006
Customer Relationship Management (CRM) has triggered a number of chain reactions that are changing the business communication and the core competencies of managers of businesses, agencies and consultancy companies to direct their processes.
Luigi Caricato
doaj   +1 more source

Marketing communications complex of subjects of public administration

open access: yesAspekti Publìčnogo Upravlìnnâ, 2019
The article defines the essence and features of the system of marketing communications (SMC) of the subjects of public administration. It is proposed to introduce this concept as a complex of interpersonal dialogue communications in small groups, public,
Y. V. Gavrilechko
doaj   +1 more source

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