Results 31 to 40 of about 6,893,970 (342)

Management of promotional activities in higher education in the Republic of Serbia [PDF]

open access: yesTehnika, 2020
This paper is the result of researching activities between faculties of the University of Novi Sad and Belgrade on social networks, as well as the impact of their activity on popularity among high school graduates.
Čačić Nataša M.   +2 more
doaj   +1 more source

The influence of communication on an effective relationship marketing strategy for sport unions in the new millennium

open access: yesCommunicare, 2022
Relationship marketing is a paradigm shift and it is associated with the return of direct marketing both in business-to-business and business-to-consumer markets (Seth & Parvatiyar 1995).
Frikkie Herbst
doaj   +1 more source

IS IT DIRECT SELLING A TYPE OF DIRECT MARKETING? ARGUMENTS. [PDF]

open access: yesAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2015
Direct selling, as a type of relationship marketing, facilitates the construction of a customized relation between the company and its clients and assures a long term collaboration between the two parts.
CLAUDIA BOBÂLCĂ, CAMELIA SOPONARU
doaj  

Eine qualitative Studie zu den Auswirkungen der COVID-19-Pandemie auf die österreichische Landwirtschaft

open access: yesDie Bodenkultur, 2023
Die ergriffenen Maßnahmen zur Eindämmung der COVID-19-Pandemie sowie Einstellungs- und Verhaltensänderungen der Konsumenten haben sich global auf Lebensmittelwertschöpfungsketten ausgewirkt.
Quehl Henriette Elisabeth   +3 more
doaj   +1 more source

Determinants of farmer participation in direct marketing channels: A case study for cassava in the Oyo State of Nigeria

open access: yesSpanish Journal of Agricultural Research, 2018
Improving rural farmers’ access to direct agricultural markets is required to ensure sustainable supply of food. Rural farmers in the developing world account for the largest share of food supply including cassava.
E. Donkor   +3 more
semanticscholar   +1 more source

From Direct Marketing Toward Interactive Marketing: The Evolving Interactive Marketing Tools [PDF]

open access: yes, 2023
Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool relates to the three dimensions of interactivity (
Moes, Anne   +4 more
openaire   +3 more sources

Perbandingan Teknik Klasifikasi Dalam Data Mining Untuk Bank Direct Marketing

open access: yesJurnal Teknologi Informasi dan Ilmu Komputer, 2018
Klasifikasi merupakan teknik dalam data mining untuk mengelompokkan data berdasarkan keterikatan data terhadap  data sampel. Pada penelitian ini, kami melakukan perbandingan 9 teknik klasifikasi untuk mengklasifikasi respon pelanggan pada dataset Bank ...
Irvi Oktanisa, A. A. Supianto
semanticscholar   +1 more source

METHODOLOGY IMPROVE THE EFFECTIVENESS OF SOME KINDS OF DIRECT MARKETING FOR RETAIL BUSINESS

open access: yesСовременная наука и инновации, 2022
Authors suggests some advices in the field of client base segmentation construction for retail profit-making organizations concerning their possible reaction on marketing cam-paigns.
Konstantin L. Polyakov   +2 more
doaj  

Right to privacy and some methods of direct marketing

open access: yesActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2013
Promotion constitutes part of the marketing mix which consists of advertising, sales support, public relations, personal sale and direct marketing. It may be stated that the law delimits boundaries to all these elements of the communication mix.
Hana Kelblová
doaj   +1 more source

Transmission Scenarios of Listeria monocytogenes on Small Ruminant On-Farm Dairies

open access: yesFoods, 2023
Listeria monocytogenes can cause severe foodborne infections in humans and invasive diseases in different animal species, especially in small ruminants. Infection of sheep and goats can occur via contaminated feed or through the teat canal.
Dagmar Schoder   +2 more
doaj   +1 more source

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