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Virtual reality and tourism marketing: conceptualizing a framework on presence, emotion, and intention

Current Issues in Tourism, 2020
In a post-COVID landscape, building interest and evoking positive emotions toward tourism products are vital for destination recovery. As a result, interest and opportunity for the use of immersive technologies such as virtual reality (VR) for tourism ...
Ryan Yung, C. Khoo-Lattimore, L. Potter
semanticscholar   +1 more source

Customer engagement and purchase intention in live-streaming digital marketing platforms

Service Industries Journal, 2021
The lack of human and social cues and customer engagement impedes traditional e-commerce until the birth of social commerce. This study investigates how customer engagement in live-streaming digital marketing affects purchase intentions.
Prince Clement Addo   +3 more
semanticscholar   +1 more source

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