Results 91 to 100 of about 17,171 (209)

Pengaruh E-wom Di Instagram Terhadap Minat Berkunjung Dan Dampaknya Pada Keputusan Berkunjung (Survei Pada Pengunjung Hawai Waterpark Malang) [PDF]

, 2017
The research discussed The Influence Electronic Word of Mouth in Instagram on Visit Intention and Visit Decision. The location of this research was Hawai Waterpark Malang and the sample was 120 visitors who had visited Hawai Waterpark after received ...
Pangestuti, E. (Edriana), Sunarti, S. (Sunarti), Widyanto, A. (Alfian)   +2 more
core  

ANALISIS PENGARUH E-WOM, EMOTIONAL VALUE, DAN KEMUDAHAN PENGGUNAAN E-COMMERCE TERHATAD TRANSAKSI C2C OLX (STUDI KASUS MAHASISWA STIE MDP) [PDF]

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Electronic Word Of Mouth (E-Wom), Emotional Value, dan Kemudahan Penggunaan E-Commerce terhadap Transaksi C2C OLX secara parsial dan simultan.
Anggraini, Tiara, Juwita, Ratna, Megawati, Megawati   +2 more
core  

Are black friday deals worth it? Mining twitter users' sentiment and behavior response [PDF]

, 2019
The Black Friday event has become a global opportunity for marketing and companies’ strategies aimed at increasing sales. The present study aims to understand consumer behavior through the analysis of user-generated content (UGC) on social media with ...
Palos Sánchez, Pedro Ramiro, Reyes Menéndez, Ana, Saura, José Ramón   +2 more
core   +2 more sources

Pengaruh Electronic Word Of Mouth Dan Perceived Risk Terhadap Keputusan Pembelian Pada Konsumen Tokopedia

Jurnal Administrasi Bisnis, 2019
The purpose of this study is to determine the effect of electronic word of mouth (e-WOM) and perceived risk to the purchasing decision at Tokopedia. This type of research is explanatory research.
Ritma Rahmadhani, Apriatni Endang Prihatini   +1 more
doaj   +1 more source

EWOM EFFECT ON INTENTION TO VISIT RAJA AMPAT PAPUA (Theory of Planned Behavior) [PDF]

, 2017
This study aims to determine the effect of eWOM and intention to travel to Raja Ampat Papua using the approach of theory of planned behavior. This study uses quantitative data.
Kusumawardhany, Prita Ayu, Rahayu, Siti, Winarta, Virginia   +2 more
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Pengaruh Electronic Word Of Mouth (E-Wom), Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian Album Empathy Di Malang [PDF]

This research aims to determine the influence of E-wom, product quality and brand image on the decision process to purchase the album "Empathy." This research uses multiple linear regression analysis tools using SPSS v.26. The population in this research
Azmy, Ziana Shofia
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Opinion-leading silver surfers in the UK: a personality-based approach to managing negative electronic WOM [PDF]

, 2012
The purpose of this study is to investigate the diffusion of negative opinions over the Internet in relation to specific personality antecedents (i.e. Altruism, Need for uniqueness, Self-confidence) and communication outcomes (i.e.
Breitsohl, Jan, Griffiths, Gareth, Khammash, Marv   +2 more
core  

Az elektronikusszolgáltatás-minőség értékelése a pénzügyi szolgáltatások online vásárlása esetében [PDF]

, 2017
Az elektronikus kiskereskedelem fejlődése az elmúlt években töretlen, és ennek köszönhetően számos izgalmas kutatási terület jelenik meg évről évre.
Kemény, Ildikó
core   +1 more source

The Influence of e-WOM on Customer Engagement, Purchase Intention, and Purchase Decision in Online Transportation Services

Journal of Consumer Sciences
Background: Online transport services have significant growth potential in Indonesia. Therefore, online transportation companies need to implement appropriate strategies, such as electronic word of mouth (e-WOM), to seize this opportunity.
Muhammad Rahadian Nur Jabbar Rahman, Jono Mintarto Munandar, Istiqlaliyah Muflikhati   +2 more
doaj   +1 more source

Is negative e-WOM more powerful? Multimodal data analysis on air passengers' perception of COVID-19 safety measures. [PDF]

Front Psychol, 2022
Bai S, Yu D, Yang M, Tang R, He H, Zhao J, Huang P.   +6 more
europepmc   +1 more source