Results 71 to 80 of about 3,480 (184)

PENGARUH SOCIAL MEDIA MARKETING TIKTOK TERHADAP MINAT BELI KONSUMEN PADA PRODUK SCARLETT WHITENING

Journal of Management Small and Medium Enterprises (SME's)
This study aims to determine and analyze: (1) The effect of Entertainment, Interaction, Trendiness, Customization, and e-WOM has a partial effect on Consumer Buying Interest in Scarlett Whitening products.
Juita L. D. Bessie, Windi Efrinda Wie
doaj   +1 more source

How destination image and trust mediate e-WOM's impact on halal tourism intentions

Jurnal Ekonomi dan Keuangan Islam
Purpose – This study examines the mediating role of destination image and destination trust in the relationship between Electronic Word-of-Mouth (e-WOM) and the intention to visit halal tourism destinations, specifically focusing on Bangka Belitung ...
Dian Prihardini Wibawa, Yanto Yanto, Ariandi Zulkarnain   +2 more
doaj   +1 more source

Uncovering the receiver’s traits that moderate the effect of e-WOM valence on the purchase intentions of healthy food products

Management Letters/Cuadernos de Gestión
This study applies the information integration theory (IIT) to explore how individuals simultaneously combine several stimuli —electronic word-of-mouth (e-WOM) valence, information source, and brand expectations— depending on four traits —consumption ...
Lorena Carrete, Pilar Arroyo, Gricel Castillo   +2 more
doaj   +1 more source

SOCIAL MEDIA MARKETING ACTIVITIES ON REPURCHASE INTENTION: MEDIATION BY PERCEIVED VALUE, E-WOM, AND TRUST

Economica
This study proposes a model in which SMMA influences repurchase intention which is mediated by perceived value, e-wom, and trust. The sample in this study amounted to 155 people.
Jumiatul Mulya, Vidyarini Dwita
doaj   +1 more source

KONTRIBUSI E-WOM TERHADAP PERILAKU KONSUMTIF

Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah, 2019
This article starts from Laila Hifziati's research stating that in addition to being the most up-to-date promotional tool, eWOM culinary on Instagram has formed a consumptive culture. Starting from this study, this study aims to determine how much eWOM contributes through the shopee platform (Shopee platform dominates mobile applications and ranks ...
openaire   +2 more sources

Data to model the effects of perceived telecommunication service quality and value on the degree of user satisfaction and e-WOM among telecommunications users in North Cyprus. [PDF]

Data Brief, 2020
Alrwashdeh M, Jahmani A, Ibrahim B, Aljuhmani HY.   +3 more
europepmc   +1 more source

An ounce of prevention or a pound of cure? Multi-level modelling on the antecedents of mobile-wallet adoption and the moderating role of e-WoM during COVID-19.

Front Psychol, 2022
Zamil AMA, Ali S, Poulova P, Akbar M.
europepmc   +1 more source

The Influence of Celebrity Endorsers, Electronic Word of Mouth, and Lifestyle on Purchasing Decisions for Eiger Adventure Products (A Study on Eiger Adventure Consumers in Surabaya City)

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to analyze the influence of celebrity endorsers, electronic word of mouth (e-WOM), and lifestyle on purchasing decisions for Eiger Adventure products.
Silvia Anisah Lubis, Budi Prabowo
doaj   +1 more source

THE ROLE OF E-WOM AND PRICING IN PURCHASING DECISIONS

Bulletin of Management and Business
This research aims to delve into the phenomenon of Electronic Word of Mouth (eWOM) in two regions with the highest digital platform users, namely Bojonegoro Regency and Lumajang Regency. The digital era is increasingly shaping a group consistently exposed to online information and interactions, while internet infrastructure in both regions is ...
Hafidza Nash’ul Amrina, null Marsuhin
openaire   +1 more source

eWOM as a key factor in consumer intent to visit a destination: The moderating role of trust

Mенаџмент у хотелијерству и туризму
Purpose – Considering the intangible nature of tourism services prior to consumption, effective communication and experience exchange with other users are of critical importance. The rise in digital media usage, with the credibility of WOM communication,
Julija Vidosavljević, Nađa Đurić
doaj   +1 more source