Results 61 to 70 of about 3,480 (184)

The Influence of e-WOM on Customer Engagement, Purchase Intention, and Purchase Decision in Online Transportation Services

Journal of Consumer Sciences
Background: Online transport services have significant growth potential in Indonesia. Therefore, online transportation companies need to implement appropriate strategies, such as electronic word of mouth (e-WOM), to seize this opportunity.
Muhammad Rahadian Nur Jabbar Rahman, Jono Mintarto Munandar, Istiqlaliyah Muflikhati   +2 more
doaj   +1 more source

“Don't Fail With Me. I Will Complain”! A Study on Consumer Negative Emotions and Behaviours

International Journal of Consumer Studies, Volume 50, Issue 3, May 2026.
ABSTRACT This paper aims to understand the motivations of consumers in emerging countries to express negativity on social media, respect e‐commerce service failures, and identify the most prevalent negative emotions revealed. In Study 1, 54 semi‐structured interviews were conducted with individuals who had recently complained about online stores on the
Matheus Frohlich Marquetto, Marta Olivia Rovedder de Oliveira, Amélia Maria Pinto da Cunha Brandão   +2 more
wiley   +1 more source

Antecedents of Electronic Word-of-Mouth (e-WOM) and Purchase Intention: The Moderating Role of Consumer Involvement

Journal of Enterprise and Development
Purpose: This research aims to investigate the antecedents of electronic word-of-mouth (e-WOM), specifically source credibility and information accuracy, as well as the influence of e-WOM on purchase intention.
Miranti Setiawardani, Afrima Widanti
doaj   +1 more source

THE EFFECT OF GREEN MARKETING, BRAND IMAGE, AND E-WOM ON PURCHASING DECISIONS FOR THE BODY SHOP INDONESIA PRODUCTS

Journal of Management Small and Medium Enterprises (SME's)
This study aims to determine the effect of green marketing, brand image, and e-WOM on purchasing decisions for The Body Shop Indonesia products. The sampling method was purposive; the questionnaire was distributed to 109 respondents. Data analysis using
Nengliya Agustin, Fairuzzia Azzahra, Lis Tatin Hernidatiatin   +2 more
doaj   +1 more source

Pengaruh Advertising dan E-Wom terhadap Corporate Image Ramayana Department Store

Almana: Jurnal Manajemen dan Bisnis, 2019
Penelitian ini bertujuan untuk mengetahui pengaruh Advertising dan E-WOM terhadap Corporate Image Ramayana Department Store. Populasi dalam penelitian ini adalah masyarakat Kota Bandung yang memiliki akun social media Instagram.
Ghana Andriansyah, Sriwardani Sriwardani
doaj   +1 more source

Is negative e-WOM more powerful? Multimodal data analysis on air passengers' perception of COVID-19 safety measures. [PDF]

Front Psychol, 2022
Bai S, Yu D, Yang M, Tang R, He H, Zhao J, Huang P.   +6 more
europepmc   +1 more source

The influence of intrinsic and extrinsic motivational factors on e-WOM behaviour: The role of psychological impact during the time of COVID-19 crisis. [PDF]

Heliyon, 2023
S B, Chandra B.
europepmc   +1 more source

Evaluation of User Satisfaction and Trust of Review Platforms: Analysis of the Impact of Privacy and E-WOM in the Case of TripAdvisor. [PDF]

Front Psychol, 2021
Martínez-Navalón JG, Gelashvili V, Gómez-Ortega A.   +2 more
europepmc   +1 more source

Electronic Word of Mouth (e-WOM) Foursquare: The New Social Media

Binus Business Review, 2013
The development of communication technology and Internet-based information encourage the emergence of new changes in the marketing world. Customer-oriented makes it an effective medium for the activities of Word-of-Mouth (WOM).
Rita Rita, Karyana Hutomo, Natalia Natalia   +2 more
doaj   +1 more source

Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis. [PDF]

Int J Environ Res Public Health, 2021
Zhang D, Mahmood A, Ariza-Montes A, Vega-Muñoz A, Ahmad N, Han H, Sial MS.   +6 more
europepmc   +1 more source