Results 41 to 50 of about 3,635 (183)

Serendipitous Explanations: Interaction‐Triggered Comprehension Aids in Visualization

Computer Graphics Forum, EarlyView.
Abstract Evidence continues to accrue around the difficulties people have understanding new and complex visualizations, which in turn provides continued incentive to explore additional methods of supporting visualization viewers. Through leveraging viewers' spontaneous visualization sensemaking activities, we introduce a Serendipitous Explanation ...
M. Rezaie, M. Tory, S. Carpendale
wiley   +1 more source

Fashion events and e-WOM.

, 2021
The aim of this paper is to gain a deeper understanding of fashion events marketing from a sponsor’s perspective and its influence on customers and society. We firstly seek to investigate what are the main marketing objectives of brands when they decide to sponsor fashion events; secondly, what are the main factors to enhance customer engagement with ...
Ruiz Alba, José L., Morales Mediano, Javier, Ayestarán Crespo, Raquel, López Tenorio, Pablo   +3 more
openaire   +1 more source

Electronic Word-of-Mouth (e-WOM) Generation in Book-to-Movie Adaptation:

Maketingu Janaru
One of the common strategies in the content business is book-to-movie adaptation, in which the textual content in the book medium is presented as visual and sound content in the film medium.
Mai Kikumori, Ryuta Ishii
doaj   +1 more source

“Tragic,” “Torment,” and “Torture”: Leadership as Fertile Ground for Women's Organizational Misogyny

Gender, Work &Organization, EarlyView.
ABSTRACT This feminist study explores women's hostilities toward women in UK leadership as organizational misogyny. Organizations are mostly silent about misogyny, and gender studies have yet to empirically interrogate organizational misogyny and expose it as a critical method of women's oppression. Here, we explore women's organizational misogyny (WOM)
Sharon Mavin, Gina Grandy
wiley   +1 more source

Role of e-WOM in hospitality market pricing

Journal of Economics and Management, 2017
Aim/purpose - Online assessments are one of the main factors determining a customer's choice of accommodation. This article examines their relationship to prices in the low and high season in Cracow's hospitality market. The question of which attributes in hotel ratings explain the change in price levels was investigated.
openaire   +3 more sources

Electronic Word-of-Mouth (e-WOM) Generation in the Book-to-Movie Adaptation:

Maketingu Janaru
One of the common strategies in the content business is the book-to-movie adaptation, where the textual content in the book medium is derived as visual and sound content in the film medium.
Mai Kikumori, Ryuta Ishii
doaj   +1 more source

Consumer Behavior Analysis in Digital Marketing Using AI and Big Data Analytics: A Narrative Review and Methodological Taxonomy

WIREs Data Mining and Knowledge Discovery, Volume 16, Issue 3, September 2026.
AI and Big Data in Consumer Behavior Analysis. ABSTRACT The rapid expansion of digital consumer data has challenged traditional approaches to understanding behavior in digital marketing. Existing reviews often focus on individual methods and give limited guidance on how analytical techniques compare or how they should be selected for specific marketing
Leonidas Theodorakopoulos, Alexandra Theodoropoulou   +1 more
wiley   +1 more source

The effect of brand personality, brand-self congruity, and brand love on E-WOM in Islamic higher education in Indonesia: A mediating effect of brand trust

Social Sciences and Humanities Open
The competitive landscape among universities in Indonesia necessitates Islamic higher education institutions to attend to all aspects of marketing. This study explores the influence of brand personality (BP), brand self-congruity (BSC), and brand love on
Ahmad Juhaidi, Syaifuddin, Salamah, Hidayat Ma'ruf, Muhammad Yuseran, Shapiah, Raihanatul Janah, Mudhiah, Rinda Azmi Saputri, Nauriatul Muharramah, Mohammad Noor Fuady, Willy Ramadan, Risa Lisdariani   +12 more
doaj   +1 more source

Exercise or Fasting in Individuals With Type 2 Diabetes Receiving Once‐Weekly Basal Insulin Icodec

Diabetes, Obesity and Metabolism, Volume 28, Issue 9, Page 8523-8532, September 2026.
ABSTRACT Aims To investigate glucose levels and hypoglycaemia risk during exercise or fasting in adults with type 2 diabetes (T2D) treated with once‐weekly basal insulin icodec. Materials and Methods Thirty basal insulin‐treated, physically active individuals with T2D (18–75 years, glycated haemoglobin ≤ 75 mmol/mol, peak oxygen uptake > 20 mL/kg/min ...
Thomas R. Pieber, Harpreet S. Bajaj, Gabriele Fluhr, Klara R. Klein, Thaís M. Pagliaro Rocha, Harald Sourij, Eva Svehlikova, Keerthana Udupa, Sara K. Watt, Maria Willerslev‐Olsen, Rasmus Ribel‐Madsen   +10 more
wiley   +1 more source

E-WOM en redes sociales asociadas al valor de las marcas de boutiques online

Revista Amazónica de Ciencias Económicas
Las boutiques online de Tarapoto deben gestionar eficazmente la percepción de sus consumidores en redes sociales, ya que las opiniones compartidas influyen en las decisiones de compra y, en consecuencia, en el valor de la marca.
Jennifer Krystel del-Aguila-Silva, Kewin Arnold Flores-García, Karina Rengifo-Mesía, Segundo Wilfredo Fasanando-Garcia, Teresa del Pilar López-Sánchez   +4 more
doaj   +1 more source