Results 31 to 40 of about 3,635 (183)

Pengaruh self presentation, opinion leadership, customer engagement, dan self expression terhadap perilaku e-wom (studi kasus di bukit gado-gado kota Padang)

JPPI (Jurnal Penelitian Pendidikan Indonesia)
E-WOM merupakan salah satu bentuk komunikasi pemasaran yang efektif untuk meningkatkan penjualan suatu produk atau jasa. Selain itu, penelitian ini berupaya mengeksplorasi peran moderasi dampak psikologis terhadap sikap terhadap e-WOM pada pengunjung ...
Nadhila Sari, Meizi Syafri Yendi, Kristiana Astuti, Kendis Anwar, Hani Maisyarah Batubara, Susi Evanita   +5 more
doaj   +1 more source

Greenwashing in the Spotlight: Synthesising Evidence on Unethical Environmental Claims and Future Pathways

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Firms are experiencing mounting pressure to report their environmental impact. Rather than disclosing their actual performance, however, some are engaging in unethical business (i.e., greenwashing) practices. Prior studies have contributed significantly to the greenwashing literature from varied perspectives, but a comprehensive understanding ...
Sher Jahan Khan, Norah Albishri, Bhumika Gupta, Piera Centobelli, Manlio Del Giudice   +4 more
wiley   +1 more source

Analisis Electronic Word of Mouth (e-WOM) dan Kepercayaan Konsumen terhadap Keputusan Pembelian pada Social Commerce TikTok Shop

Jurnal Manajemen, 2023
Pemasaran adalah komponen penting dari setiap bisnis yang berhubungan langsung dengan konsumen. Pentingnya manajemen pemasaran perusahaan untuk meningkatkan keputusan pembelian yang optimal guna mencapai tujuan bisnis.
Gita Ayu Febriyanti, Sugeng Purwanto
doaj   +1 more source

More Than Saying “It's AI”: How Role Disclosure Transparency in AI‐Generated Ads Influences Persuasion

Psychology &Marketing, EarlyView.
ABSTRACT This research examines how AI role disclosure transparency—the consumers' subjective perception of how clearly and informatively an advertisement communicates the role that AI played in the ad creation process—influences consumer evaluation of AI‐generated ads via ad creation process credibility. A high level of perceived transparency enhances
Khanh Bao Quang Le, Hina Khan, Fangfang Li, Werner H. Kunz   +3 more
wiley   +1 more source

Determinants of E-WOM Influence: The Role of Consumers' Internet Experience [PDF]

Journal of theoretical and applied electronic commerce research, 2014
Research has widely demonstrated that personal sources of information are more influential than firm-generated sources. The potential impact of others' opinions has dramatically increased with the development of the Internet. However, very little is known about what makes certain opinions more influential than others.
Manuela López, Maria Sicilia
openaire   +2 more sources

A Service Ecosystems Approach for Sustainable Volunteer Engagement: Developing Insights From COVID‐19 Disruptions

Nonprofit Management and Leadership, EarlyView.
ABSTRACT The purpose of this paper is to develop foundational propositions designed to reflect success factors in the recruitment and retention of volunteers for future longevity. Using insights gathered from three universities' experiences of student volunteering during COVID‐19, plus capturing the experiences of volunteer involving organizations, we ...
Ingrid O'Brien, Fazlul K. Rabbanee, Eunjung Kim, Megan Paull, Kirsten Holmes, Jo‐Anne Kestel   +5 more
wiley   +1 more source

Mediator and Regulatory Effects of Word of Mouth on The Effect of Electronic Servicescape on Brand Equity

Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi
The main purpose of this study is to determine the mediator and regulatory role of electronic word-of-mouth communication (e-WOM) in the effect of service environments of online marketplace and business-to-consumer websites on brand equity.
Mahmut Koçan, Emel Yıldız
doaj   +1 more source

Motivaciones, compromiso y adopción del e-WOM en restaurantes

Estudios Gerenciales, 2022
El objetivo del presente trabajo fue estudiar el efecto que tienen las motivaciones para consultar y escribir e-WOM sobre el compromiso con el e-WOM y la influencia de dicho compromiso en la adopción del e-WOM consultado.
Giovanny Lenin Haro-Sosa, Beatriz Moliner-Velázquez, Irene Gil-Saura   +2 more
doaj   +1 more source

Strategic Design Choices in Upcycled Fashion: Effects of Design Typicality and Material Domain Distance on Sustainable Consumption

Sustainable Development, EarlyView.
ABSTRACT While upcycling clothing reflects environmental value (i.e., greenness) and distinctive designs (i.e., uniqueness), consumer responses to upcycled clothing designs remain underexplored. Drawing on categorization, cue utilization, and domain distance theories, two experimental studies were conducted with US female aged 18–45.
Hyesim Seo, Byoungho Ellie Jin, Yoo‐Won Min, Jiwoon Kim   +3 more
wiley   +1 more source

Multifactorial Nature of Childhood Stroke Presents a Major Challenge for Diagnosis and Management: A Population‐Based Study From Southern Finland

Acta Paediatrica, EarlyView.
ABSTRACT Aim Childhood ischemic stroke is rare but causes substantial long‐term morbidity, and its heterogeneous aetiology complicates timely diagnosis and management. Methods We conducted a retrospective population‐based observational study using hospital data and chart review to describe diagnostics, treatment and outcomes of ischemic stroke in ...
Jussi V. Leinonen, Samu Kurki, Siina Pamilo, Juho Immonen, Juha Knuuttila, Matti Hero, Mia Westerholm‐Ormio, Pirjo Isohanni, Miika Koskinen   +8 more
wiley   +1 more source