Results 31 to 40 of about 3,480 (184)

From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley   +1 more source

Pengaruh self presentation, opinion leadership, customer engagement, dan self expression terhadap perilaku e-wom (studi kasus di bukit gado-gado kota Padang)

JPPI (Jurnal Penelitian Pendidikan Indonesia)
E-WOM merupakan salah satu bentuk komunikasi pemasaran yang efektif untuk meningkatkan penjualan suatu produk atau jasa. Selain itu, penelitian ini berupaya mengeksplorasi peran moderasi dampak psikologis terhadap sikap terhadap e-WOM pada pengunjung ...
Nadhila Sari, Meizi Syafri Yendi, Kristiana Astuti, Kendis Anwar, Hani Maisyarah Batubara, Susi Evanita   +5 more
doaj   +1 more source

Fashion events and e-WOM.

, 2021
The aim of this paper is to gain a deeper understanding of fashion events marketing from a sponsor’s perspective and its influence on customers and society. We firstly seek to investigate what are the main marketing objectives of brands when they decide to sponsor fashion events; secondly, what are the main factors to enhance customer ...
Ruiz Alba, José L., Morales Mediano, Javier, Ayestarán Crespo, Raquel, López Tenorio, Pablo   +3 more
openaire   +1 more source

God's Presence in the Aisle: How God Salience Encourages Preference for Ultra‐Processed Foods

Psychology &Marketing, EarlyView.
ABSTRACT God‐related cues are pervasive in consumers' daily lives, yet little research has examined how God salience shapes consumer food choices. Drawing on compensatory control theory and the literature on symbolic healing, we present findings from six studies, including a field experiment, demonstrating that high (vs.
Ali Gohary, Hean Tat Keh
wiley   +1 more source

More Than Saying “It's AI”: How Role Disclosure Transparency in AI‐Generated Ads Influences Persuasion

Psychology &Marketing, EarlyView.
ABSTRACT This research examines how AI role disclosure transparency—the consumers' subjective perception of how clearly and informatively an advertisement communicates the role that AI played in the ad creation process—influences consumer evaluation of AI‐generated ads via ad creation process credibility. A high level of perceived transparency enhances
Khanh Bao Quang Le, Hina Khan, Fangfang Li, Werner H. Kunz   +3 more
wiley   +1 more source

Strategic Design Choices in Upcycled Fashion: Effects of Design Typicality and Material Domain Distance on Sustainable Consumption

Sustainable Development, EarlyView.
ABSTRACT While upcycling clothing reflects environmental value (i.e., greenness) and distinctive designs (i.e., uniqueness), consumer responses to upcycled clothing designs remain underexplored. Drawing on categorization, cue utilization, and domain distance theories, two experimental studies were conducted with US female aged 18–45.
Hyesim Seo, Byoungho Ellie Jin, Yoo‐Won Min, Jiwoon Kim   +3 more
wiley   +1 more source

Mediator and Regulatory Effects of Word of Mouth on The Effect of Electronic Servicescape on Brand Equity

Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi
The main purpose of this study is to determine the mediator and regulatory role of electronic word-of-mouth communication (e-WOM) in the effect of service environments of online marketplace and business-to-consumer websites on brand equity.
Mahmut Koçan, Emel Yıldız
doaj   +1 more source

Determinants of E-WOM Influence: The Role of Consumers' Internet Experience [PDF]

Journal of theoretical and applied electronic commerce research, 2014
Research has widely demonstrated that personal sources of information are more influential than firm-generated sources. The potential impact of others' opinions has dramatically increased with the development of the Internet. However, very little is known about what makes certain opinions more influential than others.
Manuela López, Maria Sicilia
openaire   +2 more sources

Demystifying the mist: Why do individuals hesitate to accept AI educational services?

British Journal of Psychology, EarlyView.
Abstract Rapid advances in AI technology are fuelling the proliferation of AI applications across industries, including educational services. With the allure of intelligent tutoring, individuals now face the choice of their educational approach—either parental engagement or utilizing AI educational services. This research employs an experimental design
Aiping Shao, Zhi Lu, Stephanie Q. Liu, Yin Shi, Wei Lu   +4 more
wiley   +1 more source

Motivaciones, compromiso y adopción del e-WOM en restaurantes

Estudios Gerenciales, 2022
El objetivo del presente trabajo fue estudiar el efecto que tienen las motivaciones para consultar y escribir e-WOM sobre el compromiso con el e-WOM y la influencia de dicho compromiso en la adopción del e-WOM consultado.
Giovanny Lenin Haro-Sosa, Beatriz Moliner-Velázquez, Irene Gil-Saura   +2 more
doaj   +1 more source