Results 11 to 20 of about 3,480 (184)
The Effect of E-WOM through Social Media on Purchasing Intention: The Mediating Role of E-Trust at the Egyptian Youth Hostels [PDF]
International Journal of Tourism and Hospitality Management, 2023 There are many positive E-WOMs linked with a business's product or brand. As a result, customer trust in a product, as well as brand information and knowledge made available via E-WOM, can reinforce purchase intent.
Mahmoud Atito +3 more
doaj +1 more source
IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION
Jurnal Aplikasi Manajemen, 2022 The present quantitative research is intended to conduct an investigation into the effect of social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on the purchase intention of Sunday Bowl Cereal Club products.
Kania Oktaviana Winarno +1 more
doaj +1 more source
E-WOM ON INTENTION TO VISIT JAPAN AND INDONESIA: QUALITATIVE APPROACH [PDF]
Eurasia: Economics & Business, 2023 The influence of Electronic Word-of-Mouth (E-WOM) in shaping travel intentions is a critical aspect of the contemporary tourism landscape. This qualitative research explores the role of E-WOM in determining intentions to visit Japan and Indonesia from ...
Setiawan P.Y., Wirajaya I G.A.
doaj
Journal of Management Small and Medium Enterprises (SME's), 2023 This study is to investigate the direct and indirect effects regarding the Decision to Use the OVO application which is influenced by e-WOM with Trust as a mediating variable.
Rahmi Yanti +2 more
doaj +1 more source
Ultima InfoSys : Jurnal Ilmu Sistem Informasi, 2020 Research on the topic of influence on purchasing decisions on Lazada e-commerce has a purpose, including 1) to find out what factors of E-WOM influence purchasing decisions on Lazada e-commerce. 2) to find out how the overall influence of E-WOM factors on purchasing decisions on Lazada e-commerce.
Rifky Agasta Ibrahim, Wella Wella
openaire +1 more source
E-WOM across digital channels: A comparison of e-commerce and social media impact on consumer purchase intentions [PDF]
Innovative MarketingThis study analyzed by comparing the effect of e-WOM (electronic word-of-mouth) virtual shopping websites and e-WOM from respondents on social networks on users’ smartphone buying intentions. A research frame is established based on four e-WOM components:
Mohammad Rishad Faridi +4 more
doaj +1 more source
Komuniti, 2017 Abstrak Electronic word of mouth (E-WOM) banyak dimanfaatkan konsumen untuk menggali informasi mengenai suatu produk. Informasi yang diperoleh dari berbagai sumber di internet akan mempengaruhi persepsi konsumen terhadap citra merek, risiko dan mendorong
Zahra Noor Eriza
doaj +1 more source
Economica, 2023 The purpose of this study is to examine the effect of E-marketing and social media marketing toward consumer purchase decisions during the post Covid-19 pandemic with E-WOM as the mediating variable.
Eliza - Eliza +3 more
doaj +1 more source
PENGARUH PROMOSI ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN STAYCATION DI UBUD DAN CANGGU
Jurnal IPTA, 2023 This study aimed to determine whether E-WOM had an influence on staycation decisions in Ubud and Canggu. This study determined the sample by purposive sampling method with a total sample of 100 respondents.
Samantha Elana Valineli +2 more
doaj +1 more source
The moderating role of reliability on the relationship between electronic word of mouth and cus-tomer purchase intention in Jordanian real estate enterprises [PDF]
International Journal of Data and Network Science, 2023 Jordanian real estate enterprises are experiencing difficult market circumstances and an increasingly competitive environment; following these issues, this study examines the leverage of electronic word of mouth (e-WOM) on customer purchase ...
Jassim Ahmad Al-Gasawneh +6 more
doaj +1 more source