Results 21 to 30 of about 3,480 (184)
Jurnal Aplikasi Manajemen, 2022 E-WoM is vital in generating and creating purchase intentions, so it is significant for use in knowing and analyzing investment intentions. This research aims to analyze and know the effect of Electronic Word-of-Mouth (E-WoM) on investment intention in ...
Eka Putri Innayah +4 more
doaj +1 more source
Determinants of Purchase Intention in Online Travel Agent [PDF]
African Journal of Hospitality, Tourism and Leisure, 2022 This research aims at ascertaining the impact of E-WOM, and perceived usefulness toward purchase intention through online trust. The research was conducted on OTA users (Agoda, and Traveloka).
Wira Diyah Ayu Kurniati +2 more
doaj +1 more source
Jurnal Performa, 2023 This study aims to determine the effect of promotion and Electronic Word of Mouth (E-Wom) on the buying interest of Monarch customers mediated by brand image. This study used a causal quantitative approach using 200 respondents.
Alexander Hartono Hartono, David Kodrat
doaj +1 more source
The mediating role of e-behavior in the relationship between the electronic word of mouth and electron-ic decision of purchas [PDF]
International Journal of Data and Network ScienceThe current research aims to recognize the mediating role effect of the e-behavior (henceforth e-behavior) on the relationship between the electronic word of mouth (henceforth e-WOM) and the electronic decision of purchase (henceforth e-DOP) among ...
Khaled Abdel Kader Alomari
doaj +1 more source
THE INFLUENCE OF E-SERVICE QUALITY, E-TRUST AND E-WOM ON LIVE STREAMING PURCHASE DECISIONS
Eksis: Jurnal Riset Ekonomi dan Bisnis, 2023 The development of the digital world has brought various changes in lifestyles and human activities, including e-commerce. E-commerce activities open opportunities for companies to be more innovative in attracting consumers, one of which is utilizing the
I Gusti Ayu Priska Listianayanti +2 more
doaj +1 more source
Jurnal Aplikasi ManajemenElectronic Word-of-Mouth (e-WOM) can convey product information about ratings, desires, requests and experiences. Therefore, it plays an important role in influencing purchases.
Rivaldi Arissaputra +5 more
doaj +1 more source
RACE: Revista de Administração, Contabilidade e Economia, 2021 This study intends to further expand the research on the connection between word-of-mouth (WOM) and customer loyalty, observing the effect of action loyalty on WOM of e-consumer in Este estudo pretende ampliar as pesquisas sobre a conexão entre boca a ...
Raul Beal Partyka, Jailson Lana
doaj +2 more sources
Business Strategy and the Environment, EarlyView.ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano +3 more
wiley +1 more source
Consumer Behavior Toward Health‐Related Mobile Applications: A Hybrid Review and Future Agenda
Journal of Consumer Behaviour, EarlyView.ABSTRACT Mobile health (MH) has the potential to address many consumer challenges, but consumer responses to it remain varied. In this regard, the consumer's perspective on MH is becoming increasingly attractive to academia and business. This review aims to synthesize and analyze 103 studies from 2010 to 2024 using the Scientific Procedures and ...
Omer Faruk Celebi +3 more
wiley +1 more source
Jurnal Manajemen, 2023 Pemasaran adalah komponen penting dari setiap bisnis yang berhubungan langsung dengan konsumen. Pentingnya manajemen pemasaran perusahaan untuk meningkatkan keputusan pembelian yang optimal guna mencapai tujuan bisnis.
Gita Ayu Febriyanti, Sugeng Purwanto
doaj +1 more source