Results 21 to 30 of about 3,635 (183)

ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKET

Jurnal Aplikasi Manajemen, 2022
E-WoM is vital in generating and creating purchase intentions, so it is significant for use in knowing and analyzing investment intentions. This research aims to analyze and know the effect of Electronic Word-of-Mouth (E-WoM) on investment intention in ...
Eka Putri Innayah, Vivin Maharani Ekowati, Achmad Sani Supriyanto, Masyhuri masyhuri, Fuadah Binti Johari   +4 more
doaj   +1 more source

The moderating role of reliability on the relationship between electronic word of mouth and cus-tomer purchase intention in Jordanian real estate enterprises [PDF]

International Journal of Data and Network Science, 2023
Jordanian real estate enterprises are experiencing difficult market circumstances and an increasingly competitive environment; following these issues, this study examines the leverage of electronic word of mouth (e-WOM) on customer purchase ...
Jassim Ahmad Al-Gasawneh, Jawad A.AL-Dalaeen- Al-Balqa, Mohammad A Hasan, Ayat Mazin Al. Mahmoud, Ghada Hammad Al-Rawashdeh, Ibrahim L. Mukattash, Jumadil Saputra   +6 more
doaj   +1 more source

ANALISIS PENGARUH PROMOSI DAN E-WOM, TERHADAP MINAT BELI PELANGGAN MONARCH DENGAN DIMEDIASI BRAND IMAGE

Jurnal Performa, 2023
This study aims to determine the effect of promotion and Electronic Word of Mouth (E-Wom) on the buying interest of Monarch customers mediated by brand image. This study used a causal quantitative approach using 200 respondents.
Alexander Hartono Hartono, David Kodrat
doaj   +1 more source

THE INFLUENCE OF E-SERVICE QUALITY, E-TRUST AND E-WOM ON LIVE STREAMING PURCHASE DECISIONS

Eksis: Jurnal Riset Ekonomi dan Bisnis, 2023
The development of the digital world has brought various changes in lifestyles and human activities, including e-commerce. E-commerce activities open opportunities for companies to be more innovative in attracting consumers, one of which is utilizing the
I Gusti Ayu Priska Listianayanti, Ni Nyoman Sri Wisudawati, Muhammad Syarofi   +2 more
doaj   +1 more source

The mediating role of e-behavior in the relationship between the electronic word of mouth and electron-ic decision of purchas [PDF]

International Journal of Data and Network Science
The current research aims to recognize the mediating role effect of the e-behavior (henceforth e-behavior) on the relationship between the electronic word of mouth (henceforth e-WOM) and the electronic decision of purchase (henceforth e-DOP) among ...
Khaled Abdel Kader Alomari
doaj   +1 more source

Positive vs. Negative E-WOM: Understanding the More Significant Role in Mediating E-Commerce Quality on Online Impulse Buying

Jurnal Aplikasi Manajemen
Electronic Word-of-Mouth (e-WOM) can convey product information about ratings, desires, requests and experiences. Therefore, it plays an important role in influencing purchases.
Rivaldi Arissaputra, Mokh Adib Sultan, Ratih Hurriyati, Vanessa Gaffar, Maisa Azizah Asmara, Sarah Sentika   +5 more
doaj   +1 more source

Análise entre países do boca a boca do consumidor online: o papel da lealdade de ação no Brasil e na Suécia

RACE: Revista de Administração, Contabilidade e Economia, 2021
This study intends to further expand the research on the connection between word-of-mouth (WOM) and customer loyalty, observing the effect of action loyalty on WOM of e-consumer in Este estudo pretende ampliar as pesquisas sobre a conexão entre boca a ...
Raul Beal Partyka, Jailson Lana
doaj   +2 more sources

The Perils of Environmental, Social, and Governance (ESG) Controversies: Implications for a Firm's Financial and Nonfinancial Performance

Business Strategy and the Environment, EarlyView.
ABSTRACT Although ESG controversies are on the rise, research investigating them yields contradictory findings. The paper provides resolutions to the debate through investigating (a) how ESG controversies influence firms' short‐term and long‐term financial performance; (b) how firms navigate ESG controversies' effect; and (c) how ESG controversies ...
Amalesh Sharma, Sourav Bikash Borah, Anirban Adhikary, Sanjay Kumar Jena   +3 more
wiley   +1 more source

A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry

Business Strategy and the Environment, EarlyView.
ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano, Giuseppe La Ragione, Annarita Sorrentino, Francesco Parola   +3 more
wiley   +1 more source

From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley   +1 more source