Journal of Management Small and Medium Enterprises (SME's)This study aims to determine the effect of green marketing, brand image, and e-WOM on purchasing decisions for The Body Shop Indonesia products. The sampling method was purposive; the questionnaire was distributed to 109 respondents. Data analysis using
Nengliya Agustin +2 more
doaj +1 more source
E-wom y Facebook móvil: un análisis de la participación activa del usuario en las fan page [PDF]
, 2017 El uso combinado de las redes sociales y la tecnología móvil está cambiando no solo los patrones de consumo y uso de los medios de comunicación, sino también la forma en que se relacionan los consumidores entre sí y con las distintas marcas.
Bigné Alcañiz, Enrique +4 more
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Factors Influencing Perceptions Toward Social Networking Websites in China [PDF]
, 2012 Based on an online national survey of 503 respondents, this study empirically investigates factors influencing perceptions toward social networking websites (SNWs) in China. More specifically, user demographics and media\ud characteristics were examined.
Gong, Wen
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Casestudie af service virksomhed og e-WOM [PDF]
, 2015 Over the past decade there has been a rapid growth in online customer reviews. Consumers today share immense amount of information about their experiences with services and products online on customer review websites. Consumers purchase intention is today increasingly affected by these reviews. In the project, these reviews are also known as electronic
Devantier, Louise +2 more
openaire
EFEKTIVITAS E-WOM DAN INFORMATION QUALITY TERHADAP ELECTRONIC LOYALTY
Strategic : Jurnal Pendidikan Manajemen BisnisThis study aims to obtain a description and influence of electronic word of mouth and information qualityxon electronic loyalty to bukalapak customers in indonesia. The type of research used is descriptive verification. The method used is simple random sampling with a sample size of 200 respondents. The analysis technique of this research is structural
Him, Ibra +2 more
openaire +2 more sources
THE INFLUENCE OF SOLOMO MARKETING ON OFFLINE BUYING [PDF]
[[abstract]]SoLoMo marketing is emerging as a new marketing campaign to approach to the target consumers and would be widely used to increase consumers’ campaign response.
李月華
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PENGARUH SOCIAL MEDIA MARKETING TIKTOK TERHADAP MINAT BELI KONSUMEN PADA PRODUK SCARLETT WHITENING
Journal of Management Small and Medium Enterprises (SME's)This study aims to determine and analyze: (1) The effect of Entertainment, Interaction, Trendiness, Customization, and e-WOM has a partial effect on Consumer Buying Interest in Scarlett Whitening products.
Juita L. D. Bessie, Windi Efrinda Wie
doaj +1 more source
Data to model the effects of perceived telecommunication service quality and value on the degree of user satisfaction and e-WOM among telecommunications users in North Cyprus. [PDF]
Data Brief, 2020 Alrwashdeh M +3 more
europepmc +1 more source
Pengaruh Elektronik Word Of Mouth, Vendor Trust dan Merchnat Product Trust terhadap Intention To Perfome Online Group Buying pada Pengguna Aplikasi Shopee di Fe Ust (Study Kasus pada Pengguna Aplikasi Shopee) [PDF]
, 2018 The purpose of this research is to increase buying interest online, especially buying and selling groups online. Social media is an investment for the present, as the world of technology continues to develop, this will affect the business world. Recently
Hastuti, W. (Wiha)
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The influence of digital capabilities on customer orientation of service employees (COSE) and its consequences on customer satisfaction and e-WOM within Family Businesses [PDF]
, 2018 Customer relations have become a key matter in services businesses daily activities. Due to the intangibility of services, the employee service performance is what customers perceive as the reflection of the service quality.
González Porras J.L. +7 more
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