Results 131 to 140 of about 3,480 (184)
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Understanding Twitter as an e-WOM
Journal of Systems and Information Technology, 2016Purpose – This paper aims to research as to how Twitter is influential as an electronic word-of-mouth (e-WOM) communication tool and thereby affecting movie market. In present days, social media is playing an important role in connecting people around the globe.
Umesh Hodeghatta Rao Xavier +1 more
openaire +1 more source
Journal of Travel Research, 2013
Online reviews (ORs) are continuing to foster a renewed spread of word-of-mouth in the travel industry. Travelers are increasingly using ORs to inform them about accommodations and other tourism-related products. As such, it is important to improve our understanding of the behavioral consequences of e-word-of-mouth.
Filieri R, McLeay F
openaire +2 more sources
Online reviews (ORs) are continuing to foster a renewed spread of word-of-mouth in the travel industry. Travelers are increasingly using ORs to inform them about accommodations and other tourism-related products. As such, it is important to improve our understanding of the behavioral consequences of e-word-of-mouth.
Filieri R, McLeay F
openaire +2 more sources
E-WOM’s Impact on App Development
Journal of Computer Information Systems, 2018With the emergencies of Web 2.0, online word of mouth (e-WOM) has become one of the most useful communication channels.
Peiqin Zhang +2 more
openaire +1 more source
Cross‐national differences in e‐WOM influence
European Journal of Marketing, 2012PurposeThis paper aims to present a cross‐national study that investigates changes in purchase intentions of UK versus Chinese consumers following exposure to successive e‐WOM comments in the form of positive and negative user reviews for experience versus search products.Design/methodology/approachA 2(e‐WOM valence and order: negative versus positive ...
Christodoulides, +2 more
openaire +4 more sources
2019
Together with the internet, social networking sites provide the consumers and the companies with a new marketing channel. In these online platforms, people make groups and come together for specific purposes. This new vivid and productive environment attracts the consumers seeking for product information and the companies trying to be in close contact ...
Esra Güven, Özlem Işık
openaire +1 more source
Together with the internet, social networking sites provide the consumers and the companies with a new marketing channel. In these online platforms, people make groups and come together for specific purposes. This new vivid and productive environment attracts the consumers seeking for product information and the companies trying to be in close contact ...
Esra Güven, Özlem Işık
openaire +1 more source
Customer orientation and e-WOM in the hotel sector
International Journal of Internet Marketing and Advertising, 2021Customers frequently engage in electronic word of mouth (e-WOM) to share their service experience. This is particularly important in hospitality where the role of front-line employees and their level of customer orientation are critical. However, it has not yet been studied how the customer orientation of service employees (COSE) influences e-WOM. This
José L. González Porras +2 more
openaire +1 more source
2020
Electronic word of mouth (e-WOM) is rapidly becoming an empowering tool for consumers to express their experiences on services or products, on social media or other platforms. Beyond the obvious implications of such content to potential consumers, interest is also high among researchers, industry players, and other stakeholders who strive to analyze ...
Ioannis Stivaktakis, Angelika Kokkinaki
openaire +1 more source
Electronic word of mouth (e-WOM) is rapidly becoming an empowering tool for consumers to express their experiences on services or products, on social media or other platforms. Beyond the obvious implications of such content to potential consumers, interest is also high among researchers, industry players, and other stakeholders who strive to analyze ...
Ioannis Stivaktakis, Angelika Kokkinaki
openaire +1 more source
Journal of Food Products Marketing, 2014
The arrival of the World Wide Web has intensified word-of-mouth communication. Thanks to consumers, information flows without geographical or temporal boundaries. The influence of the mass media has receded and that of the Web 2.0 has emerged with force. Opinion leaders are individuals who have become points of reference in these social networks.
César Sahelices-Pinto +1 more
openaire +1 more source
The arrival of the World Wide Web has intensified word-of-mouth communication. Thanks to consumers, information flows without geographical or temporal boundaries. The influence of the mass media has receded and that of the Web 2.0 has emerged with force. Opinion leaders are individuals who have become points of reference in these social networks.
César Sahelices-Pinto +1 more
openaire +1 more source
Perceived Usefulness of e-WOM Attributes on Buyer’s Choice
2020Conference: HCI ...
Shobhit Kakaria +2 more
openaire +2 more sources