Results 151 to 160 of about 3,480 (184)

Co-Advertising, E-Wom and Social Responsibility

2016
Following the digital revolution, the traditional divide between value creation - R&D, production and advertising - and value distribution and consumption – sales, use and post-use- is blurring. Individuals and companies are called to exchange multiple inputs and outputs before, during and after sale.
Pellegrini Davide, De Canio Francesca
openaire   +1 more source

Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials

The International Review of Retail, Distribution and Consumer Research, 2022
Manu Jain, Saumya Dixit, Amit Shukla
openaire   +1 more source

The Impacts of Tourism e-WOM Information Characteristics and Community Interactivity on e-WOM Information Usefulness and e-WOM Effects

Journal of Korea Service Management Society, 2010
null 김나은, null 김민화
openaire   +1 more source

e-WOM: Suatu Kajian Pustaka

Journal of Sustainability and Science Economics
Penelitian ini bertujuan untuk mengetahui variabel-variabel yang berhubungan dengan e-wom, baik secara langsung maupun tidak langsung. Penelitian ini menggunakan metode tinjauan literatur sistematis dan menggunakan 16 artikel penelitian sebagai bahan penelitian. Artikel-artikel tersebut dikumpulkan dari sciencedirect.com, emerald.com, dan scopus.com. e-
openaire   +1 more source

A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention

Journal of Retailing and Consumer Services, 2021
Jungkun Park, Hyowon Hyun
exaly  

Let us talk about something: The evolution of e-WOM from the past to the future

Journal of Business Research, 2022
Morteza Akbari, Pantea Foroudi, Maryam Khodayari   +2 more
exaly  

The impact of augmented reality on behavioural intention and E-WOM

International Journal of Electronic Business, 2023
Mohammad Hamdi Al Khasawneh, Aya Rabata
openaire   +1 more source

The evolution of E-WOM intentions: A two time-lag interval approach after service failures

Journal of Hospitality and Tourism Management, 2023
Hong-Youl Ha
exaly  

Reconstruction of the relationship between traditional and emerging restaurant brand and customer WOM

International Journal of Hospitality Management, 2021
Shu-Ning Zhang, Chih-Hsing Liu, Wen-Qi Ruan   +2 more
exaly  

Examining the relationships between e-WOM, consumer ethnocentrism and brand equity

Journal of Business Research, 2021
Hector Gonzalez-Jimenez, Shenghui Wang
exaly