Results 151 to 160 of about 3,635 (183)

e-WOM: Suatu Kajian Pustaka

Journal of Sustainability and Science Economics
Penelitian ini bertujuan untuk mengetahui variabel-variabel yang berhubungan dengan e-wom, baik secara langsung maupun tidak langsung. Penelitian ini menggunakan metode tinjauan literatur sistematis dan menggunakan 16 artikel penelitian sebagai bahan penelitian. Artikel-artikel tersebut dikumpulkan dari sciencedirect.com, emerald.com, dan scopus.com. e-
openaire   +1 more source

Co-Advertising, E-Wom and Social Responsibility

2016
Following the digital revolution, the traditional divide between value creation - R&D, production and advertising - and value distribution and consumption – sales, use and post-use- is blurring. Individuals and companies are called to exchange multiple inputs and outputs before, during and after sale.
Pellegrini Davide, De Canio Francesca
openaire   +2 more sources

Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials

The International Review of Retail, Distribution and Consumer Research, 2022
Manu Jain, Saumya Dixit, Amit Shukla
openaire   +1 more source

The Impacts of Tourism e-WOM Information Characteristics and Community Interactivity on e-WOM Information Usefulness and e-WOM Effects

Journal of Korea Service Management Society, 2010
null 김나은, null 김민화
openaire   +1 more source

The impact of augmented reality on behavioural intention and E-WOM

International Journal of Electronic Business, 2023
Mohammad Hamdi Al Khasawneh, Aya Rabata
openaire   +1 more source

Let us talk about something: The evolution of e-WOM from the past to the future

Journal of Business Research, 2022
Morteza Akbari, Maryam Khodayari, Pantea Foroudi   +2 more
exaly  

A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention

Journal of Retailing and Consumer Services, 2021
Jungkun Park, Hyowon Hyun
exaly  

The evolution of E-WOM intentions: A two time-lag interval approach after service failures

Journal of Hospitality and Tourism Management, 2023
Hong-Youl Ha
exaly  

Reconstruction of the relationship between traditional and emerging restaurant brand and customer WOM

International Journal of Hospitality Management, 2021
Wen-Qi Ruan, Shu-Ning Zhang, Sam Liu
exaly  

Our conditional love for the underdog: The effect of brand positioning and the lay theory of achievement on WOM

Journal of Business Research, 2020
Ya You
exaly