Results 161 to 170 of about 3,635 (183)
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Examining the relationships between e-WOM, consumer ethnocentrism and brand equity
Journal of Business Research, 2021Shenghui Wang, Hector Gonzalez Jiménez
exaly
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
International Review of Retail, Distribution and Consumer Research, 2023, Saumya Dixit
exaly
2015
Abstract: Aim of this study is to investigate the mediating role of trust towards e-WOM on the relationship between big five personality characteristics (extraversion, agreeableness, emotional stability, conscientiousness, openness to experience) and influence by e-WOM in order to provide insight for the role of individual differences, one of which is ...
Algur, Mehmet +3 more
openaire +1 more source
Abstract: Aim of this study is to investigate the mediating role of trust towards e-WOM on the relationship between big five personality characteristics (extraversion, agreeableness, emotional stability, conscientiousness, openness to experience) and influence by e-WOM in order to provide insight for the role of individual differences, one of which is ...
Algur, Mehmet +3 more
openaire +1 more source
The impact of age in the generation of satisfaction and WOM in mobile shopping
Journal of Retailing and Consumer Services, 2015Nadia Jiménez +2 more
exaly
ANTECEDENTS OF E-WOM INFORMATION DIFFUSION
Global marketing conference proceeding, 2016Hayran Kim, Byeong-Joon Moon
openaire +1 more source
Impact of online WOM on destination trust and intention to travel: A medical tourism perspective
Journal of Destination Marketing & Management, 2016Mustafa Ilkan
exaly