Results 161 to 170 of about 3,480 (184)

E-WOM engagement

2017
Wafa Hammedi, Justine Virlée
openaire   +1 more source

Our conditional love for the underdog: The effect of brand positioning and the lay theory of achievement on WOM

Journal of Business Research, 2020
Ya You
exaly  

Professional e-WOM

2020
openaire   +1 more source

E-WOM in the B2B context: Conceptual domain, forms, and implications for research

Journal of Business Research, 2023
Kalliopi Chatzipanagiotou, Jaylan Azer
exaly  

How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms: Investigation through IAM (Information Adoption Model) and ELM (Elaboration Likelihood Model) Models

Technological Forecasting and Social Change, 2023
Sumit Kumar, Gyan Prakash, Bhumika Gupta   +2 more
exaly  

Former customers’ E-WOM in social media platforms: An investigation of motives, network size and social ties

Journal of Business Research, 2022
Jaylan Azer, Chatura Ranaweera
exaly  

THE MEDIATING ROLE OF TRUST TOWARDS E-WOM ON THE RELATIONSHIP BETWEEN BIG FIVE PERSONALITY CHARACTERISTICS AND INFLUENCE BY E-WOM

2015
Abstract: Aim of this study is to investigate the mediating role of trust towards e-WOM on the relationship between big five personality characteristics (extraversion, agreeableness, emotional stability, conscientiousness, openness to experience) and influence by e-WOM in order to provide insight for the role of individual differences, one of which is ...
Algur, Mehmet, ALGUR, Mehmet Selami, Erden, Nil, ERDEN, Nil Selenay   +3 more
openaire   +1 more source

The influence of e-WOM information’s valence and usefulness on e-WOM: Focused on the moderating role of regulatory focus

The Korean Journal of Advertising, 2015
Byul Hee Ryu, Kyung Yul Lee
openaire   +1 more source

The impact of age in the generation of satisfaction and WOM in mobile shopping

Journal of Retailing and Consumer Services, 2015
Sonia San-Martín, Jana Prodanova, Nadia Jiménez   +2 more
exaly  

ANTECEDENTS OF E-WOM INFORMATION DIFFUSION

Global marketing conference proceeding, 2016
Hayran Kim, Byeong-Joon Moon
openaire   +1 more source