Results 171 to 180 of about 3,480 (184)

Impact of online WOM on destination trust and intention to travel: A medical tourism perspective

Journal of Destination Marketing & Management, 2016
A Mohammed Abubakar, Mustafa Ilkan
exaly  

The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales

Electronic Commerce Research and Applications, 2012
Bin Gu
exaly  

Examining the effectiveness of WOM/eWOM communications across age-based cohorts: implications for political marketers

Journal of Consumer Marketing, 2017
Pramod Iyer, David Strutton
exaly  

Impact of Consumption Emotions on WOM in Movie Consumption: Empirical Evidence from Emerging Markets

Australasian Marketing Journal, 2016
Prashant Mishra, Ramendra Singh
exaly  

The Role of e-WOM in International Communication

2012
Salvador Ruiz, María Sicilia, Inés López, Manuela López   +3 more
openaire   +1 more source

The Effect of Brand on the Impact of e-WOM on Hotels’ Financial Performance

International Journal of Electronic Commerce, 2017
Elisabetta Raguseo, Claudio Vitari
exaly  

The role of entropy of review text sentiments on online WOM and movie box office sales

Electronic Commerce Research and Applications, 2017
exaly  

Attachment styles and electronic word of mouth (e-WOM) adoption on social networking sites

Journal of Business Research, 2019
exaly  

Elektronik ağızdan ağıza iletişim (E-WOM)

2021
Çamlıca, Koray, Karakuş, Yusuf
openaire   +1 more source

Understanding the link between net promoter score and e-WOM behaviour on social media: The role of national culture

Journal of Business Research
Gomaa Agag, Riyad Eid
exaly