Results 171 to 180 of about 3,635 (183)

Examining the effectiveness of WOM/eWOM communications across age-based cohorts: implications for political marketers

Journal of Consumer Marketing, 2017
David Strutton
exaly  

The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales

Electronic Commerce Research and Applications, 2012
Bin Gu
exaly  

Motivational orientation for word-of-mouth and its relationship with WOM messages

Journal of Global Scholars of Marketing Science, 2014
Namin Kim, Francis Ulgado
exaly  

The role of entropy of review text sentiments on online WOM and movie box office sales

Electronic Commerce Research and Applications, 2017
exaly  

Attachment styles and electronic word of mouth (e-WOM) adoption on social networking sites

Journal of Business Research, 2019
exaly  

Elektronik ağızdan ağıza iletişim (E-WOM)

2021
Çamlıca, Koray, Karakuş, Yusuf
openaire   +1 more source

Post diversity: A new lens of social media WOM

Journal of Business Research
Xiaodan Dong, Tanya Tang
exaly  

Understanding the link between net promoter score and e-WOM behaviour on social media: The role of national culture

Journal of Business Research
Gomaa Agag, Riyad Eid
exaly  

Credibility of e-WOM in Travel Industry, and Its Influence in WOM Effect

The Journal of the Korea Contents Association, 2011
exaly  

Impact of Online Restaurant Information WOM Characteristics on the Effect of WOM -Focusing on the Mediating Role of Source-Credibility-

The Korean Journal of Food and Nutrition, 2011
exaly