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The Effect of E-WOM Presentation Order on Consumer Attitude: The Moderating Role of E-WOM Sources.

Hanchi Ye, Siqin Liu, Jie Gong
openaire   +1 more source

Elektronische Mundpropaganda (e-WOM) im Blutspendekontext

Katharina Kaltenbrunner, Sandra Stötzer
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A Study on AI -Powered Recommender Systems on Expanding E-WOM and Impact of E-WOM For Social Causes Related Marketing

Journal of Informatics Education and Research
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purchase intention
12. responsible consumption
8. economic growth
9. industry and infrastructure
1. no poverty
e-wom credibility
business
7. clean energy
social sciences
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