Results 181 to 184 of about 3,480 (184)

Post diversity: A new lens of social media WOM

Journal of Business Research
Xiaodan Dong, Tanya Tang
exaly  

The Effect of E-WOM Presentation Order on Consumer Attitude: The Moderating Role of E-WOM Sources.

Hanchi Ye, Siqin Liu, Jie Gong
openaire   +1 more source

Elektronische Mundpropaganda (e-WOM) im Blutspendekontext

Katharina Kaltenbrunner, Sandra Stötzer
openaire   +1 more source

A Study on AI -Powered Recommender Systems on Expanding E-WOM and Impact of E-WOM For Social Causes Related Marketing

Journal of Informatics Education and Research
openaire   +1 more source