Results 201 to 209 of about 17,171 (209)

The Impact of e-WOM: Determinants of Influence

2011
Marketing literature have shown personal influences have a great importance on consumer behavior. Opinions by other consumers have been found to exert a significant impact on consumers’ buying decisions (Arndt, 1967; Chatterjee, 2001; Katz and Lazarfeld, 1955), as well as on post-purchase product perceptions (Bone, 1995).
Manuela López, María Sicilia
openaire   +1 more source

E-WOM engagement

2017
Wafa Hammedi, Justine Virlée
openaire   +1 more source

Professional e-WOM

2020
openaire   +1 more source

ANTECEDENTS OF E-WOM INFORMATION DIFFUSION

Global marketing conference proceeding, 2016
Hayran Kim, Byeong-Joon Moon
openaire   +1 more source

Elektronik ağızdan ağıza iletişim (E-WOM)

2021
Çamlıca, Koray, Karakuş, Yusuf
openaire   +1 more source

Understanding Heritage Through E-WOM: Malacca, Malaysia

2024 International Conference on Intelligent Cybernetics Technology & Applications (ICICyTA)
Putri Mustika, Andi Wiliam, Patricia Angelica Heliawanto, Agung Gita Subakti, Nurul Sukma Lestari, Muhammad Shabir Shaharudin   +5 more
openaire   +1 more source

Hospitality in Healthcare: Leveraging Employee e-WOM

Journal of Quality Assurance in Hospitality & Tourism
Naman Dubey, Basav Roychoudhury, Ashutosh Murti, Thangjam Aditya   +3 more
openaire   +1 more source

The influence of e-WOM information’s valence and usefulness on e-WOM: Focused on the moderating role of regulatory focus

The Korean Journal of Advertising, 2015
Byul Hee Ryu, Kyung Yul Lee
openaire   +1 more source

The Role of e-WOM in International Communication

2012
Salvador Ruiz, María Sicilia, Inés López, Manuela López   +3 more
openaire   +1 more source