Estrategias de campaña virtual en la segunda vuelta presidencial: Ecuador 2021
Uru: Revista de Comunicación y Cultura, 2023 La segunda vuelta presidencial en Ecuador, entre los candidatos finalistas Andrés Arauz y Guillermo Lasso, se desarrolló durante 2021, es decir, principalmente en entornos virtuales, por la pandemia de la COVID-19.
Dayanna Mishell Chipuxi Llivi +1 more
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Marketing político, democracia e capitalismo
Mediações: Revista de Ciências Sociais, 2002 This article intends to analyze the use of political marketing in current political processes not from its origins itself, but relating its pactice and the development of democratic idea in 20'h century, wich get it closer to idea of a simple competition
Sidney Tanaka de Souza Matos
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Revista del Instituto Electoral del Estado de México. Apuntes Electorales, 2015 En este trabajo se examina la importancia de las estrategias de marketing electoral en la contienda por la Presidencia Municipal de Temamatla, Estado de México, en 2012.
Ana Esthela Benítez Garcés +1 more
doaj
Election Marketing and Neuromarketing from a Politician's Perspective: A Thematic Analysis of the Content of Interviews Conducted in the Pre-Campaign During the SARS-Cov-2 Pandemic in Romania [PDF]
Journal of Emerging Trends in Marketing and Management, 2021 The pandemic period has generated major changes in all sectors, across the globe, and these changes are also felt in election marketing practices that ramify on political consumer behaviour.
Ancuta Nicoleta REMETE +3 more
doaj
Neo-Statecraft Theory, Historical Institutionalism and Institutional Change [PDF]
, 2016 This article provides a critical examination of the contribution that statecraft theory, which has been subject to recent revision and development, makes to the literature on institutional change.
Adcock +25 more
core +1 more source
, 2015 The centrality of the media in the contemporary public sphere has led political institutions to adapt their communication strategies to its logic. Politics and entertainment are increasingly converging and one of the most significant examples of this ...
Mercè Oliva +2 more
semanticscholar +1 more source
Political Marketing in Romania [PDF]
Ovidius University Annals: Economic Sciences Series, 2019 This paper aims to highlight how global political trends have affected the perspective from which individuals perceived their condition within the society, socially acceptable responses and dominant traits associated with the set of statuses and roles ...
Gabriel Dinu, Loredana Dinu
doaj
U.S. Presidential Election – 2012: trends tone in marketing and political PR
Sfera Politicii, 2013 This article is a synthesis of political PR strategies used in the U.S. presidential campaign of November 6, 2012. Also, we elucidated electoral profiles of the two candidates-Republican and Democrat - campaign themes impact on American voting decision ...
Aurelia Peru-Bălan
doaj
Not big brand names but corner shops: marketing politics to a disengaged electorate [PDF]
, 2003 Does New Labour’s model of a centrally orchestrated and national-centric political communication strategy effectively engage the electorate? Drawing on interviews with those active in politics “on the ground,” this paper argues that the centralised ...
Lilleker, Darren, Negrine, R.
core
Polls and the political process: the use of opinion polls by political parties and mass media organizations in European post‐communist societies (1990–95) [PDF]
, 2007 Opinion polling occupies a significant role within the political process of most liberal-capitalist societies, where it is used by governments, parties and the mass media alike. This paper examines the extent to which polls are used for the same purposes
Boorstin Daniel J. +19 more
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