Results 31 to 40 of about 1,003,860 (215)

Sustaining the Role of Marketing Strategies in Nigerian Electoral Politics [PDF]

open access: yes, 2010
This paper builds on recent studies which identified the roles of marketing strategies in politics as responsive leadership, mass mobilization, political branding, conflict management, promotion of democratic ideals.
Worlu, Rowland E.K.
core  

Capitalizing On Infinitesimal Calculus In Political Marketing [PDF]

open access: yes, 2011
The calculus, known to be a branch of mathematics dealing with differentiation and integration of variable quantities, is used to solve many mathematical problems.
Worlu, Rowland E.K.
core  

El marketing político y su impacto en la campaña electoral de los precandidatos a la alcaldía de Manta – Ecuador

open access: yesPolo del conocimiento, 2018
La base fundamental para entender las concepciones teóricas, es en la práctica transponer conceptos sobre realidades. La temática abordada es probablemente uno de los ejes más significativos del pragmatismo mercadotécnico, por medio del “politing ...
J. E. Ponce-Andrade   +5 more
semanticscholar   +1 more source

El marketing electoral en el ámbito local: el caso del municipio de Temamatla, Estado de México, 2012

open access: yesRevista del Instituto Electoral del Estado de México. Apuntes Electorales, 2016
En este trabajo se examina la importancia de las estrategias de marketing electoral en la contienda por la Presidencia Municipal de Temamatla, Estado de México, en 2012. Con el fin de alcanzar este objetivo, en la primera parte de la investigación se
Ana Esthela Benítez-Garcés   +1 more
doaj   +2 more sources

Impacto de los diarios digitales en la votación electoral

open access: yesIndustrial Data, 2020
El presente artículo demuestra que las menciones de los candidatos políticos en los diarios digitales tienen una correlación positiva con la votación electoral.
David Anibal Paz Panduro
doaj   +1 more source

Is political marketing new words or new practice in UK politics? [PDF]

open access: yes, 2004
This review of the literature on political marketing and the party most associated with it in the UK, New Labour, suggests that the relationship is not straightforward. Politicians are, for example, hesitant to use marketing language in public.
Moloney, Kevin
core  

Sustainability-driven governance through green political marketing in developing countries

open access: yesDiscover Environment
This perspective advances a theoretical framework that examines the influence of green political marketing and sustainability initiatives on electoral outcomes in developing countries, leveraging Stakeholder Theory to provide novel insights into the ...
Samuel Affran   +2 more
doaj   +1 more source

On the question of democratization of the electoral process: the essence and instruments of electronic marketing

open access: yesStudia Humanitatis, 2016
The article examines the essence and instruments of electronic marketing as a factor of democratization of the electoral process. The author analyses the concepts of political, electoral and electronic marketing.
Mykhalchuk Svitlana Olexandrivna
doaj  

Political Justice in the Political Structure of the Islamic Republic of Iran: Equal Political Participation, Selection, and the Opinions of Political Experts [PDF]

open access: yesFaṣlnāmah-i Pizhūhish/hā-yi Rāhburdī-i Siyāsat
Introduction In the field of marketing, the most desirable scenario involves the company maintaining an optimal level of market share with an increasing trend over time, as well as preventing any decline or reduction in the market share.
Mohammadnabi Aghataghi   +2 more
doaj   +1 more source

The Effect of Relationship Marketing on the Victory of Political Parties in Electoral Competitions in Iran [PDF]

open access: yesFaṣlnāmah-i Pizhūhish/hā-yi Rāhburdī-i Siyāsat
Introduction In the field of marketing, the most desirable scenario involves the company maintaining an optimal level of market share with an increasing trend over time, as well as preventing any decline or reduction in the market share.
Hossein Ebadi   +2 more
doaj   +1 more source

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