Results 11 to 20 of about 1,003,860 (215)
Social Sciences and Humanities OpenThis study examines the impact of political marketing on electoral decisions, even when there is decisional conflict, highlighting its evolution towards more precise and integral communication strategies within political campaigns.
Jorge Alberto Vargas-Merino +5 more
doaj +4 more sources
Instagram y marketing político. Campaña electoral de Vox en 2019.
Ámbitos. Revista Internacional de Comunicación, 2023 El uso de las redes sociales con fines de comunicación política se ha generalizado en los últimos años, en paralelo con la crecida presencia en nuestras vidas de dichas redes. En este trabajo nos vamos a centrar en el uso que ha hecho Vox de las redes sociales para acercarse a los votantes y conseguir el mayor número de seguidores de todos los partidos
Marta Sánchez Hunt, Miguel de Aguilera
openaire +4 more sources
Electoral Advertising Based on Proximity Marketing
International Business Research, 2019 This study seeks to propose a strategy for electoral advertising based on proximity marketing. It arises as a response to the problem detected through direct observation and structured interviews with specialists (experts in electoral marketing, politicians, publicists and ICT leaders) which evidenced the lack of technological tools for electoral ...
Jessenia Garrido-Martinez +1 more
openaire +3 more sources
Ethics in the Shadow: Political Marketing’s Role in Shaping Electoral Trust
SocietiesThis study analyzes the relationships between ethical perceptions, perceived sincerity of politicians, and the influences of political marketing on electoral behavior in Romania.
Ionela-Alina Alupoaei, Dumitru Goldbach
doaj +2 more sources
Colombia InternacionalObjetivo/contexto: se analizan los impactos de las innovaciones democráticas digitales en los partidos políticos prestando especial atención a los miedos de incomunicación generados por la digitalización del marketing electoral.
Fernando González Galán
doaj +2 more sources
Electoral Technologies in the Structure of Russian Political Management
RUDN Journal of Political ScienceThe reducing electoral technologies to the processes of communication of a candidate (party) with voters, which many authors do, unduly narrows the content of this concept.
Vladimir N. Amelin
doaj +2 more sources
Political and electoral marketing
Gestión y Estrategia, 1997 Murilo Kuschick Ramos
openaire +3 more sources
AD-minister, 2021 This article addresses the issue of composing different media to send an integrated message to the voters in electoral campaigns and presents a framework for managing media in political marketing.
Mehrnaz Tajaddod Alizadeh +2 more
semanticscholar +1 more source
Vivat Academia. Revista de Comunicación, 2023 Gracias a la espectacularización que vive hoy en día la esfera política, las redes sociales han alcanzado una importancia inevitable en el desarrollo de campañas electorales.
Andrea Moreno Cabanillas +1 more
semanticscholar +1 more source
Giving voters what they want? Party orientation perceptions and preferences in the British electorate [PDF]
, 2014 Some of the most important propositions in the political marketing literature hinge on assumptions about the electorate. In particular, voters are presumed to react in different ways to different orientations or postures.
Bartle J +16 more
core +1 more source