Results 21 to 30 of about 1,003,860 (215)
Jurnal Pemerintahan dan Kebijakan, 2021 The political marketing strategy of legislative candidates is one of the important roles for the victory of a legislative candidate. This study aims to find out how Siti Ambar Fathonah S.Pd.I Political Marketing Strategy to Win the 2019 Legislative ...
Yufanabila Risma, Dian Eka Rahmawati
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Toward a conceptual framework of emotional relationship marketing: an examination of two UK political parties [PDF]
, 2014 The purpose of this paper is to review the notion of branding and evaluate its applicability to political parties. As ideological politics is in decline, branding may provide a consistent narrative where voters feel a sense of warmth and belonging.
Algesheimer R. +47 more
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Social Dangers of European Integration [PDF]
, 2018 Integracja europejska jako proces społeczny pozostaje pod wpływem licznych zagrożeń, które w różnym zakresie mogą na nią oddziaływać. Przynajmniej częściowo występują one na płaszczyźnie politycznej - stając się konsekwencją zachodzących procesów ...
Turska-Kawa, Agnieszka +1 more
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POLITICAL COMMUNICATION DURING THE 2014 PRESIDENTIAL CAMPAIGN: ONLINE MEDIA COVERAGE
Studies and Scientific Researches: Economics Edition, 2015 The election campaign has lately become a real challenge where all the political actors display their skills, the communication ones, but also those related to the electoral marketing and public relations which play a vital role in creating the image of ...
Cristina Cîrtiţă-Buzoianu
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A POLITICAL MARKETING APPROACH REGARDING THE ELECTORAL SYSTEM IN ROMANIA [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2019 From this systemic perspective, it is revealed once again the importance of voting as a regulator factor of functioning democracy. Loop control are more evident during the election campaign and has become a common fact that in an election year the ...
GABRIEL DINU, LOREDANA DINU
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A utilização de métodos qualitativos na Ciência Política e no Marketing Político
Opinião Pública, 2001 O artigo discorre sobre a utilização da abordagem qualitativa na Ciência Política e no Marketing Político. As discussões apresentadas derivam-se, principalmente, da experiência acadêmica com a pesquisa Ideologia Política, Propaganda Eleitoral e Voto: o ...
Luciana Veiga +1 more
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Opinion polls, political elites and party competition in postcommunist Bulgaria [PDF]
, 2007 Opinion polls have taken a high-profile role in political affairs in East European countries over the course of the past decade. Policy-makers, politicians and political parties made much use of polls in the early years of democratic transition, although
Henn, M
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Economía y Negocios, 2019 El presente artículo4 analiza las características de la comunicación y el marketing políticos como elementos de formación en los votantes, en el contexto de una campaña electoral a escala presidencial. En este caso, el proceso electivo de febrero de 2017
Arturo Virgilio Estrella Osorio +2 more
semanticscholar +1 more source
MIX: Jurnal Ilmiah Manajemen, 2018 . This study aims to examine the role of reference groups and integrated marketing communications with the intention of college selection through the mediation of attitudes and subjective norms of consumers.
Yuli Harwani +3 more
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Branding and strategic maneuvering in the Romanian presidential election of 2004: A critical discourse-analytical and pragma-dialectical perspective [PDF]
, 2008 In this paper I analyse differences in the legitimation strategies used by and on behalf of the two presidential candidates in the elections of December 2004 in Romania, using a combination of Critical Discourse Analysis and pragma-dialectics.
Ietcu-Fairclough, Isabela
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