Dataset for the electronic customer relationship management based on S-O-R model in electronic commerce [PDF]
Data in Brief, 2022 Customer loyalty is difficult to establish because of the danger of online transactions, which causes risk in all transaction procedures. The dataset presents the survey data including three factors as electronic loyalty, perceived mental benefits ...
Bui Thanh Khoa
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Journal of Open Innovation: Technology, Market and Complexity, 2023 This study investigated the impact of electronic customer relationship management (e-CRM) strategies (functional and personal dimensions) on customer loyalty in the Jordanian telecommunication sector. The mediating role of perceived customer relationship
Sima Magatef +3 more
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The Impact of Electronic Customer Relationship Management on Marketing Performance with the Analysis of the Mediating Role of Product Innovation and Emphasis on Customer Knowledge [PDF]
ارزش آفرینی در مدیریت کسب و کار, 2023 The purpose of this study is to examine how electronic customer relationship management affects marketing performance, with a particular focus on the mediating influence of product innovation and the significance of customer knowledge.
Masoome Arabshahi +1 more
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Prioritization of Effective Factors on Electronic Customer Relationship Management in Golestan Gas Company [PDF]
مطالعات مدیریت و توسعه پایدار, 2023 The purpose of this research is to prioritize effective factors in electronic customer relationship management at Golestan Gas Company. In terms of method, this research is in the field of applied research, which is descriptive survey research.
Nezareh Kord +3 more
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Electronic customer relationship management (E-CRM) and its performance, challenges and solutions [PDF]
New Applied Studies in Management, Economics & Accounting, 2018 The purpose of this study is to study electronic customer relationship management (E-CRM) and its performance. In this research, using the findings of previous research and the information available in databases, the information required for the research
Nabiollah Mohammadi +2 more
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Effect of Electronic Customer Relationship Management (E-CRM) on Customer Satisfaction [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2018 The purpose of this study was to investigate the impact of electronic customer relationship management on customer satisfaction. This is a descriptive correlational study clearly based on the structural equation modeling (SEM).
Morteza Mohammadi, Tahmures Sohrabi
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Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
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The Effect of E-CRM on Customer Delight “An Applied Study on Mobile Telecommunication Companies in Mansoura City” [PDF]
Mağallaẗ Rāyaẗ Al-Dawliyyaẗ Lil ʿulūm Al-Tiğāriyyaẗ, 2023 This research aimed to examine the effect of Electronic Customer Relationship Management (E-CRM) on Customer Delight in the context of Mobile Telecommunication Companies.
Prof. Dr. Abd El-Aziz Ali Hassan +2 more
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The Impact of Organizational Factors on Electronic Customer Relationship Management (E-CRM) Success Implementation in the Egyptian Hotels [PDF]
International Journal of Tourism and Hospitality Management, 2023 Effective Electronic Customer Relationship Management (E-CRM), used by many organizations, including those in the hospitality sector, has emerged as a critical strategy and one of the management philosophies with the quickest rate of adoption.
Ahmed Ibrahim, Margret Aziz, Tamer Abbas
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Applied Sciences, 2021 In the tourism industry it is common that the information obtained from customers can be varied, dispersed, and with high volumes of data. In this context, the automatic analysis of information has been proposed through electronic customer relationship ...
Claudia C. Tusell-Rey +4 more
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