The role of business intelligence in the analysis of customers' shopping carts to shape electronic marketing using data mining techniques [PDF]
The purpose of this study is to investigate the role of business intelligence in customer shopping cart analysis and its impact on shaping e-marketing in businesses.
MohammadAli Azmoudeh +2 more
doaj +1 more source
Possibilities of electronic marketing and electronic communications for the present
In the article the analysis of the modern media space from the point of view of opportunities and characteristics of electronic communication and opportunities given by marketing on the worldwide wide area network Internet is provided. The characteristic
A. V. Balabanova
doaj
The modern information society and Internet
In the article the main properties and tendencies of the modern information society, its concept are considered. The role of a worldwide wide area network Internet in the modern information society and a chance which it gives for entrepreneurs is ...
G. T. Zhuravlev
doaj
Brokering in Electronic Insurance Markets [PDF]
Almost all insurers now have a web site providing information on the company, its products and contact details, but the scope of insurance activities potentially affected by e-commerce is much broader than that, giving rise to a host of interesting issues. Also, customers buying over the Internet look for added value.
Luís Nogueira, Eugénio Oliveira
openaire +2 more sources
Marketing Innovation on Personal Electronic Products
In this dynamic era, to keep up with the trends on the market, companies should be able to make innovations. The word “innovation” among electronic companies in people’s minds is usually associated with technological aspects of the products.
Wahdan Kukuh Ismudiar, Popy Rufaidah
doaj +1 more source
Investigating the effects of green marketing on development of brand fascination [PDF]
This paper investigates the effects of different green marketing on brand fascination for a south Korean electronic producer, Samsung. The proposed study designs two questionnaires, one for measuring the effects of green marketing and the other for brand
Hamed Abbasi +3 more
doaj +1 more source
Real‐World Investigation of Satralizumab in Patients With Neuromyelitis Optica Spectrum Disease
ABSTRACT Objective Satralizumab, a monoclonal antibody targeting the interleukin‐6 receptor, has demonstrated efficacy in clinical trials for neuromyelitis optica spectrum disorder (NMOSD). However, its real‐world effectiveness and safety compared to conventional immunosuppressive therapies remain uncertain.
Li‐Tsung Lin +2 more
wiley +1 more source
Design and Validation of Tourism Destination Marketing Model Using New Electronic Technologies [PDF]
This study was conducted with the aim of designing and validating the marketing model of tourist destinations using modern electronic technologies. From the point of view of the purpose of this study, it is applied-developmental research, and from the ...
Fatemeh Mirzaei +3 more
doaj +1 more source
The Effect of Political Marketing Mix on Voters Intention Based on Demographic Characteristic; Case Study: 10th Parliament Election [PDF]
In recent years a lot of parties and candidates competing in this arena have turned to using marketing techniques. That is why such terms as personal marketing, political marketing and campaigns marketing are used in the meantime.
Maryam Karbasforoshha +2 more
doaj +1 more source
Objective The goal was to assess the diagnostic performance of three novel autoantibodies (NA) for Sjögren's disease (SjD) by comparing NA prevalence in patients with SjD, other autoimmune rheumatic diseases (ARDs), nonspecific chronic sialadenitis (CS), and controls.
Chadwick R. Johr +5 more
wiley +1 more source

