Results 121 to 130 of about 175,344,687 (300)
Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan AkuntansiABSTRAK Electronic word of mouth adalah bentuk komunikasi informal yang mengarahkan pesan kepada konsumen lain melalui internet atau teknologi terkait mengenai karakteristik dari suatu produk atau jasa yang tentunya dapat mempengaruhi preferensi mereka ...
Shafa Husna Marprijunia +1 more
doaj +1 more source
Indonesian Interdisciplinary Journal of Sharia EconomicsCelebrity Endorser and Electronic Word of Mouth significantly influence consumer purchasing decisions towards local fashion products Erigo. The combination of celebrity endorsers and E-WOM can help brands improve their image and consumer trust, thus ...
Saskia Triyuliana Dewi +2 more
doaj +1 more source
Conceptualizing the electronic word-of-mouth process
Journal of the Academy of Marketing Science, 2020 Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable effects on the company bottom line, yet it remains an over-labeled and under-theorized concept. Thus, marketers could benefit from a practical, science-based roadmap to maximize its business value. Building on the consumer motivation–opportunity–ability framework, this
Babic-Rosario, Ana +2 more
openaire +1 more source
ANALYSIS OF ELECTRONIC WORD OF MOUTH, BRAND IMAGE, BRAND TRUST AGAINST PURCHASE INTEREST [PDF]
This study aims to 1). Analyze and prove the effect of electronic word of mouth on Brand image and Brand trust. 2). Analyze and prove the effect of Brand Image and Brand trust on buying interest. 3).
Budiarti, Endah
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Bio‐Inspired Internal Stress Engineering for Microscale Surface Cracking in Sensitive Strain Sensors
Advanced Science, EarlyView.This study presents a bio‐inspired internal stress engineering strategy to fabricate highly sensitive crack‐based strain sensors. By harnessing the internal expansion energy of microspheres and the thickness‐dependent brittle‐to‐ductile transition of ultrathin gold films, tunable microscale cracks are generated.
Jae Yeong Jang, Hanchul Cho, Young Jung
wiley +1 more source
PENGARUH E-WOM DAN BRAND IMAGE INSTAGRAM TMII JAKARTA TERHADAP KEPUTUSAN BERKUNJUNG
Jurnal IPTANowadays, with the rapid development of technology, everyone has the ability to access the internet quickly, especially when planning a tour. Through brand image information uploaded via social media, there will be electronic word of mouth (e-wom) which ...
Del Malia Sudarno Putri +2 more
doaj +1 more source
Freestanding PZT Films for Integrated Wearable Sensing and Intelligent Acoustic Recognition
Advanced Science, EarlyView.A freestanding epitaxial PZT/LaNiO3/Pt heterostructure is achieved via water‐assisted delamination from mica, effectively eliminating substrate‐induced clamping and releasing intrinsic ferroelectricity. The released film exhibits substantially enhanced remanent polarization and piezoelectric response, delivering excellent mechanical flexibility and ...
Hailong Pan +6 more
wiley +1 more source
Untying the Influence of Green Brand Authenticity on Electronic Word-of-Mouth Intention: A Moderation-Mediation Model. [PDF]
Front Psychol, 2021 Xu Y, Du J, Shahzad F, Li X.
europepmc +1 more source
Pengaruh Electronic Word Of Mouth Melalui Kepercayaan Konsumen Pada Food Vlogger Terhadap Minat Beli
, 2019 Electronic word of mouth (X) berpengaruh signifikan terhadap kepercayaan konsumen (Z) pada food vlogger yang ditunjukkan melalui hasil uji hipotesis dan bernilai signifikan positif.
DIANAWATI, Febriana Wahyu
core
Advanced Science, EarlyView.This work presents trap‐programmable Ruddlesden–Popper perovskite nanocrystals for ultralong‐lived optical memory and photonic synapses. Layer‐controlled octahedral distortion modulates trap depth and carrier‐storage kinetics, enabling persistent luminescence beyond 5000 s at room temperature.
Xuanyu Zhu +12 more
wiley +1 more source