Results 21 to 30 of about 226,573 (305)
Electronic word of mouth by potential customers: A prepurchase behavioural perspective [PDF]
The Retail and Marketing Review, 2023 Electronic word-of-mouth (eWOM) is crucial in customers’ decision-making process and purchase decisions. Although the eWOM phenomenon has been widely explored, limited studies have investigated eWOM as a volitional prepurchase behaviour by potential ...
Dr Rufaro Kelvin Major +1 more
doaj +1 more source
Electronic word of mouth: exploring the consumer perspective [PDF]
, 2016 The aim of the paper is to review the phenomena of traditional word of mouth and electronic word of mouth based on consumer behaviour perspective. Customers are increasingly using social media in their purchase decisions.
Hashim, Haslinda +2 more
core +1 more source
Kepes, 2020 El objetivo del presente artículo consiste en analizar el efecto de las comunicaciones informales offline y online entre ellas mismas, y sobre las intenciones de recompra de la marca Totto por parte de los jóvenes universitarios.
María Cristina Otero Gómez +1 more
doaj +1 more source
BRAND IMAGE, PRODUCT KNOWLEDGE, DAN ELECTRONIC WORD OF MOUTH BERPENGARUH TERHADAP PURCHASE INTENTION
E-Jurnal Manajemen, 2020 Persaingan pasar sepatu olahraga di Indonesia semakin ketat, hal tersebut dikarenakan banyaknya produsen asing dan lokal yang berlomba memperluas pangsa pasarnya di Indonesia. Pentingnya memahami perilaku konsumen telah menjadi perhatian penting berbagai
I Kadek Ary Saputra +1 more
doaj +1 more source
Electronic Word of Mouth (eWOM) and Marketing Implications [PDF]
, 2021 This doctoral thesis studies various aspects related to a specific type of electronic word of mouth, also referred to as eWOM, which are online consumer reviews. On the one hand, this thesis studies how certain non-textual and textual characteristics of online reviews, together with the visibility of those reviews, influence various types of consumer ...
openaire +3 more sources
The Influence of Electronic Word of Mouth Toward Destination Trust and Travel Intention on Sirandah Island in Padang City [PDF]
, 2019 This research aims to analyze: (1) The influence of electronic word of mouth toward travel intention on Sirandah Island in Padang City (2) The influence of electronic word of mouth toward destination trust on Sirandah Island in Padang City (3) The ...
Mutaqin, P. D. (Putra) +1 more
core +2 more sources
Jurnal Ekonomi Modernisasi, 2021 This study aims to examine the effect of city branding and electronic word of mouth on the decision to visit Banyuwangi based on the tagline sunrise of java. This research was conducted on the millennial generation in Indonesia.
Shohib Muslim +2 more
doaj +1 more source
Electronic word of mouth dan minat beli pada follower produk hijab Naihijab.id [PDF]
, 2023 The intense competition for selling hijab fashion in online shops makes businesses have to develop effective strategies so that their products can compete in the market.
Hasanati, Nida, Sagfra, Salsabila Elsya
core +1 more source
Jurnal Administrasi Bisnis, 2019 The purpose of this study is to determine the effect of electronic word of mouth (e-WOM) and perceived risk to the purchasing decision at Tokopedia. This type of research is explanatory research.
Ritma Rahmadhani +1 more
doaj +1 more source
Dampak Komunikasi E-WOM Dan Efek COVID-19 Pada Kepuasan Service escape Terhadap E-Shopping Behavior
Sketsa Bisnis, 2021 English Version This study aims to determine the effect of the servicescape dimension, namely physical space, social interaction, safety elements on servicescape satisfaction, the effect of electronic word of mouth on servicescape satisfaction and the ...
Weni Aprianti +2 more
doaj +1 more source