Results 11 to 20 of about 175,344,687 (300)
, 2014 In der vorliegenden Arbeit wurde im Rahmen eines kontrollierten Experiments überprüft, ob die Valenz (negativ versus positiv), der Argumentationsstil (einseitig versus zweiseitig) und das Nützlichkeitsvoting anderer Rezipienten (niedrig versus hoch) einen systematischen Einfluss auf die wahrgenommene Nützlichkeit einer Online-Kundenrezension haben ...
Emel Yıldız, Hasan Ayyıldız
core +3 more sources
The Role of the Electronic Word-of-Mouth in the Hotel Industry
, 2020 In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality industry. Due to the intangibility of the tourism product, travelers need to seek information in order to reduce the perceived risk. They usually compare different options and search for accurate and reliable information to make choices, such as user ...
Gabbianelli, Linda, Pencarelli, Tonino
openaire +4 more sources
Matrix: Jurnal Manajemen Teknologi dan Informatika, 2016 Word of Mouth telah diakui sebagai salah satu strategi komunikasi yang paling efektif dalam transisi informasi perusahaan kepada konsumen. Perusahaan memanfaatkan komunikasi word of mouth untuk kepentingan pemasaran produk dan layanan.
Putu Adriani Prayustika
doaj +1 more source
PENGARUH ELECTRONIC WORD OF MOUTH, ATRAKSI WISATA DAN MOTIVASI WISATA TERHADAP MINAT BERKUNJUNG KE MUSEUM (Studi Kasus Pada Museum Modern and Contemporary Art In Nusantara) [PDF]
, 2022 Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth, atraksi wisata dan motivasi wisata terhadap minat berkunjung generasi millennial ke Museum Modern and Contemporary Art In Nusantara.
Onggo, Pramudito +2 more
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Pengaruh Tripadvisor Electronic Word Of Mouth Terhadap Online Booking Decision Tamu Domestik Di Bali
Jurnal Kepariwisataan, 2022 Abstrak Pengguna internet di Indonesia terus mengalami kenaikan seiring dengan naiknya jumlah penduduk. Konsumen kini dapat memanfaatkan teknologi internet untuk lebih mengekspresikan diri dan kemauannya terutama saat sedang berwisata.
Ananta Budhi +1 more
doaj +1 more source
Corporate social responsibility, electronic word-of-mouth and customer loyalty in Vietnam’s banking sector [PDF]
Banks and Bank Systems, 2022 This research explored and examined the link between electronic word-of-mouth, corporate social responsibility, and loyalty of 282 customers using banking services in Vietnam (PLS-SEM) through the Partial Least Squares Structural Equation Modeling.
Nguyen Minh Sang
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The effect of hotel features performance on e-mouth marketing behaviors (Case study of Kish Island hotels) [PDF]
ارزش آفرینی در مدیریت کسب و کار, 2021 Extended AbstractAbstractThe purpose of this study is to investigate the effect of hotel features performance on electronic oral marketing behaviors (studied in Kish Island hotels).
samad darvishi
doaj +1 more source
PERAN BRAND IMAGE MEMEDIASI PENGARUH CELEBRITY ENDORSER DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN [PDF]
, 2023 Penelitian ini bertujuan untuk menganalisis peran brand image dalam memediasi pengaruh celebrity endorser dan electronic word of mouth terhadap keputusan pembelian. Penelitian ini dilakukan di Kota Denpasar dengan jumlah sampel 150 orang.
Ni Made Rastini, Ni Putu Juni Pratiwi
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The role of pro-environmental behavior in the development of sustainable tourism [PDF]
Global Journal of Environmental Science and Management, 2023 BACKGROUND AND OBJECTIVES: Sustainable tourism is tourism development that has a long-term impact on the environment, society, culture, and the economy for the present and the future. The benefits are felt by local people and tourists. The achievement of
N. Zulvianti, H. Akmal, M.R. Putra
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Jurnal Pamator, 2023 Celebrity endorsers and electronic word of mouth are essential factors in creating trust and consumer purchase decisions for Lazada. Therefore, this study aims to determine whether celebrity endorsers and electronic word-of-mouth marketing can influence ...
Fidela Mandasari +2 more
doaj +1 more source