Results 11 to 20 of about 3,442,454 (299)
Pengaruh Tripadvisor Electronic Word Of Mouth Terhadap Online Booking Decision Tamu Domestik Di Bali
Jurnal Kepariwisataan, 2022 Abstrak Pengguna internet di Indonesia terus mengalami kenaikan seiring dengan naiknya jumlah penduduk. Konsumen kini dapat memanfaatkan teknologi internet untuk lebih mengekspresikan diri dan kemauannya terutama saat sedang berwisata.
Ananta Budhi +1 more
doaj +3 more sources
Matrix: Jurnal Manajemen Teknologi dan Informatika, 2016 Word of Mouth telah diakui sebagai salah satu strategi komunikasi yang paling efektif dalam transisi informasi perusahaan kepada konsumen. Perusahaan memanfaatkan komunikasi word of mouth untuk kepentingan pemasaran produk dan layanan.
Putu Adriani Prayustika
doaj +1 more source
PENGARUH ELECTRONIC WORD OF MOUTH, ATRAKSI WISATA DAN MOTIVASI WISATA TERHADAP MINAT BERKUNJUNG KE MUSEUM (Studi Kasus Pada Museum Modern and Contemporary Art In Nusantara) [PDF]
, 2022 Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth, atraksi wisata dan motivasi wisata terhadap minat berkunjung generasi millennial ke Museum Modern and Contemporary Art In Nusantara.
Onggo, Pramudito +2 more
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Pengaruh e-WOM terhadap Minat Beli Skincare Lokal pada Followers Twitter @ohmybeautybank
Calathu, 2022 Hadirnya Internet telah menyebabkan komunikasi word of mouth berkembang menjadi electronic word of mouth. Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth (e-WOM) terhadap minat beli skincare lokal pada followers akun base ...
Delima Prihartini, Riski Damastuti
doaj +1 more source
Corporate social responsibility, electronic word-of-mouth and customer loyalty in Vietnam’s banking sector [PDF]
Banks and Bank Systems, 2022 This research explored and examined the link between electronic word-of-mouth, corporate social responsibility, and loyalty of 282 customers using banking services in Vietnam (PLS-SEM) through the Partial Least Squares Structural Equation Modeling.
Nguyen Minh Sang
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The role of pro-environmental behavior in the development of sustainable tourism [PDF]
Global Journal of Environmental Science and Management, 2023 BACKGROUND AND OBJECTIVES: Sustainable tourism is tourism development that has a long-term impact on the environment, society, culture, and the economy for the present and the future. The benefits are felt by local people and tourists. The achievement of
N. Zulvianti, H. Akmal, M.R. Putra
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Jurnal Pamator, 2023 Celebrity endorsers and electronic word of mouth are essential factors in creating trust and consumer purchase decisions for Lazada. Therefore, this study aims to determine whether celebrity endorsers and electronic word-of-mouth marketing can influence ...
Fidela Mandasari +2 more
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The effect of hotel features performance on e-mouth marketing behaviors (Case study of Kish Island hotels) [PDF]
ارزش آفرینی در مدیریت کسب و کار, 2021 Extended AbstractAbstractThe purpose of this study is to investigate the effect of hotel features performance on electronic oral marketing behaviors (studied in Kish Island hotels).
samad darvishi
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Kepes, 2020 El objetivo del presente artículo consiste en analizar el efecto de las comunicaciones informales offline y online entre ellas mismas, y sobre las intenciones de recompra de la marca Totto por parte de los jóvenes universitarios.
María Cristina Otero Gómez +1 more
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What Drives Negative Electronic Word-of-Mouth Online?
, 2021 The online environment has highlighted the role of negative experiences and emotions by enabling fast and widespread publicity. Recent research has introduced both word-of-mouth and engagement as central concepts relating to negative communication online.
Hätönen, Henri +2 more
core +1 more source