Results 21 to 30 of about 3,442,454 (299)
Jurnal Ekonomi Modernisasi, 2021 This study aims to examine the effect of city branding and electronic word of mouth on the decision to visit Banyuwangi based on the tagline sunrise of java. This research was conducted on the millennial generation in Indonesia.
Shohib Muslim +2 more
doaj +1 more source
Majalah Ilmiah Bijak, 2022 This study aimed to investigate the function of brand image in mediating the impact of social media and electronic word-of-mouth on purchase intention. Methods The causality technique is employed in this study. Customers who purchase on South Tangerang's
Dede Solihin, Ahyani Ahyani
doaj +1 more source
Electronic Word-of-Mouth in the Service Industry: An Empirical Analysis on Sharing Economy Services
, 2020 Word-of-mouth is today considered among the most effective marketing communication tools. Indeed, consumers trust more their friends or other consumers than companies, advertisements, and brands.
Roberto Florio +5 more
core +1 more source
Dampak Komunikasi E-WOM Dan Efek COVID-19 Pada Kepuasan Service escape Terhadap E-Shopping Behavior
Sketsa Bisnis, 2021 English Version This study aims to determine the effect of the servicescape dimension, namely physical space, social interaction, safety elements on servicescape satisfaction, the effect of electronic word of mouth on servicescape satisfaction and the ...
Weni Aprianti +2 more
doaj +1 more source
Igniting the Flame with Electronic Word-of-mouth in Digital Marketing
, 2021 This chapter is a descriptive study of digital marketing to stimulate electronic word-of-mouth (e-WOM) through the social impact of content creation. This chapter firstly introduces the background, concept, and development of e-WOM. Secondly, discuss the
Thaichon, Park +5 more
core +1 more source
Jurnal Administrasi Bisnis, 2019 The purpose of this study is to determine the effect of electronic word of mouth (e-WOM) and perceived risk to the purchasing decision at Tokopedia. This type of research is explanatory research.
Ritma Rahmadhani +1 more
doaj +1 more source
Jurnal Siasat Bisnis, 2020 Managers of tourist destinations are currently trying to offer attractions and attractive destination resources to be visited by tourists. However, very few managers of tourist destinations, especially adventure tourism who pay attention to the values ...
Sukaris Sukaris +2 more
doaj +1 more source
TIJAB (The International Journal of Applied Business), 2023 Background: Tourism at this time has become one of the critical needs for most people, this can be seen from the increased interest in tourism which is side by side with digital promotion through EWOM in the tourism sector which is rampant on social ...
Hardiana Widyastuti, Yomi Satifa Putri
doaj +1 more source
Electronic word-of-mouth: Challenges and opportunities
Procedia Computer Science, 2011 AbstractWord-of-mouth (WOM) has been recognized as one of the most influential resources of information transmission. However, conventional WOM communication is only effective within limited social contact boundaries. The advances of information technology and the emergence of online social network sites have changed the way information is transmitted ...
Mohammad Reza Jalilvand +2 more
openaire +1 more source
Nostalgia and negotiation: The electronic word-of-mouth and social well-being of older consumers [PDF]
As older people turn to the internet for consumption and social connection, it is imperative to understand how online consumption behaviors, such as generating and absorbing electronic word-of-mouth (eWOM), influence feelings of belonging.
Pavlopoulou, Ismini +1 more
core +1 more source