Results 51 to 60 of about 3,442,454 (299)

The effect of electronic word of mouth communication and brand image on purchase intention: A case of consumer electronics in Haripur, Pakistan [PDF]

Management Science Letters, 2016
This study aims to focus on the purchase intention of the consumer specifically the millennial age group with respect to the effect of Electronic word of mouth communication and brand image.
Anees Kazmi , Qazi Shujaat Mehmood
doaj   +1 more source

Tough, Ductile, and Strong Hard‐Soft Cementitious Composite Enabled by Multi‐Material Additive Manufacturing

Advanced Materials, EarlyView.
Drawing inspiration from the layered hard‐soft architecture found in sea sponges, this work establishes a new framework for architected cementitious composites (ACC) through multi‐material additive manufacturing (MMAM) process. The integration of mortar and elastomer phases into layered architectures enables synergistic toughening mechanisms, including
Aimane Najmeddine, Shashank Gupta, William Makinen, Zayvinn Lin, Krystal Delnoce, Reza Moini   +5 more
wiley   +1 more source

The role of trust mediates in the influence of social media marketing and Electronic Word-of-Mouth on purchase intention

Менеджмент та підприємництво: тренди розвитку, 2020
Purchase intention is an important factor for PT Reska Multi Usaha in realizing sustainable business continuity. This study aims at analyzing the increase in purchasing intention through social media marketing and electronic word of mouth with trust as a
Tria Kristina, Catur Sugiarto
doaj   +1 more source

Komunikasi Electronic Word Of Mouth (EWOM) Di Media Sosial Twitter [PDF]

, 2023
Komunikasi Electronic Word Of Mouth (EWOM) Di Media Sosial Twitter. Dalam penelitian ini penulis meneliti mengenai bagaimana Komunikasi Electronic Word Of Mouth Dalam Autobase Di Media Sosial Twitter @ohmybeautybank.
Rahman, Hanzha Nuraudia
core  

LEAD: Literature Enhanced Ab Initio Discovery of Nitride Dusting Layers for Enhanced Tunnel Magnetoresistance and Lower Resistance Magnetic Tunnel Junctions

Advanced Materials, EarlyView.
Magnetic tunnel junctions (MTJs) using MgO tunnel barriers face challenges of high resistance‐area product and low tunnel magnetoresistance (TMR). To discover alternative materials, Literature Enhanced Ab initio Discovery (LEAD) is developed. The LEAD‐predicted materials are theoretically evaluated, showing that MTJs with dusting of ScN or TiN on ...
Sabiq Islam, William S. Rogers, Chen‐Yu Hu, Ming‐Yuan Song, Xinyu Bao, Shehrin Sayed, Jean Anne C. Incorvia   +6 more
wiley   +1 more source

Digital Whispers in the Age of Consumerism: Electronic Word-of-Mouth’s Invisible Touch on Consumer Decisions!

Research in Sports Science
This study aims to examine the effects of electronic word-of-mouth on hedonic and utilitarian consumption behaviors. Since the field of sports simultaneously encompasses motives based on both emotional pleasure and functional benefit, it provides an ...
Gökhan Aydın
doaj   +1 more source

Motif Melakukan Electronic Word of Mouth oleh Konsumen

, 2018
Electronic word of mouth communication (eWOM) can reach more consumers through new media such as social media, blog, website, and so forth. The purpose of this study is to determine the level of motivation to perform electronic word of mouth (eWOM) by ...
Ahmad, Rosmalia, Febrina, Diah
core   +1 more source

Large‐Area 2D Metasurface‐Based Triboelectric E‐Skin Arrays: Contact & Proximity Tactile Mapping with Broadband Acoustic Readouts

Advanced Materials, EarlyView.
Metasurface‐engineered NC‐TENG arrays integrate tactile pressure mapping, non‐contact gesture sensing, and acoustic signal readouts in one ultrathin module, and outperforms pristine PDMS in terms of electrical output and real‐time spatial mapping for next‐gen wearables.
Injamamul Arief, Swagato Sarkar, Anik Kumar Ghosh, Osvalds Verners, Kamal Kumar Meena, Su‐Hyeong Lee, Soosang Chae, Tobias A. F. König, Beate Krause, Andreas Fery, Mehmet Sait Özer, Anindya Nag, Amit Das   +12 more
wiley   +1 more source

Customer-based brand equity and eWOM: the mediating effect of brand attachment in higher education

Cogent Business & Management
The study aims to examine the relationship between customer-based brand equity, brand attachment, and electronic word-of-mouth in the context of higher education.
Juan O′Brien Cáceres, Pablo José Arana Barbier   +1 more
doaj   +1 more source

PERAN BRAND IMAGE MEMEDIASI PENGARUH CELEBRITY ENDORSER DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN

, 2023
Penelitian ini bertujuan untuk menganalisis peran brand image dalam memediasi pengaruh celebrity endorser dan electronic word of mouth terhadap keputusan pembelian. Penelitian ini dilakukan di Kota Denpasar dengan jumlah sampel 150 orang.
Ni Made Rastini, Ni Putu Juni Pratiwi
core   +1 more source