Results 81 to 90 of about 175,344,687 (300)
The Role of Electronic Word of Mouth In Improving Brand Image of Online Shop
Jurnal Manajemen, 2019 Brand image is a strategy that is widely utilized by companies to win the competition. To identify the factors that influence the brand image of online store, empirical study was conducted to analyze the direct influence of electronic customer ...
Sri Vandayuli Riorini, Christina Catur Widayati
doaj +1 more source
FROM TRADITIONAL TO ELECTRONIC WORD-OF-MOUTH
International Journal of Research in Commerce and Management Studies, 2022 The purpose of this paper is to present the concept of one of the most effective marketing tools: Traditional Word-of-Mouth (WOM) and Electronic Word-of-Mouth (eWOM). First, the paper mentioned the different definitions for both of them and their elements and features. Why have they become one of the essential marketing tools? Then the similarities and
openaire +1 more source
The role of the electronic word-of-mouth in the hotel industry
, 2019 In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality industry. Due to the intangibility of the tourism product, travelers need to seek information in order to reduce the perceived risk.
Linda Gabbianelli, Tonino Pencarelli
core
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI PADA KONSUMEN WARUNK UPNORMAL [PDF]
, 2015 Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Electronic Word of Mouth terhadap Minat Beli pada konsumen Warunk UpNormal. Metode pengambilan sampel pada penelitian ini adalah dengan metode non probability sampling dengan teknik purposive ...
KARTIKA ALVIANTY AZIZ
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Multimodal Human–Robot Interaction Using Human Pose Estimation and Local Large Language Models
Advanced Robotics Research, EarlyView.A multimodal human–robot interaction framework integrates human pose estimation (HPE) and a large language model (LLM) for gesture‐ and voice‐based robot control. Speech‐to‐text (STT) enables voice command interpretation, while a safety‐aware arbitration mechanism prioritizes gesture input for rapid intervention.
Nasiru Aboki +2 more
wiley +1 more source
Pengaruh Content Marketing dan Electronic Word Of Mouth terhadap Keputusan Pembelian melalui Minat Beli (Studi kasus pada konsumen mixue dibekasi) [PDF]
, 2023 Penelitian ini bertujuan untuk menguji pengaruh Content Marketing dan Electronic Word Of Mouth (variabel independen) terhadap Keputusan Pembelian (variabel dependen) dan Minat Beli (variabel intervening). Jenis penelitian ini adalah kuantitatif dengan
Andini, Ayu Fitri
core +1 more source
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION PADA TOKOPEDIA [PDF]
, 2019 Perkembangan penggunaan internet kini telah mencapai 54,68% atau setara dengan 143,26 juta pengguna dari total penduduk 256,2 juta penduduk di Indonesia (2017). Hal ini dapat diliat dari internet menjadi kebutuhan hidup masyarakat Indonesia.
ANDITA NURAMINI GINOGA
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LLM‐Integrated Human–Robot Interaction System for Microrobots
Advanced Robotics Research, EarlyView.This paper proposes an LLM‐based control framework for guiding microrobots using human natural language. This framework can convert the natural human speech into safe and executable command sets for reliable navigation in complex environments. The experimental results show high accuracy and robustness in task performance, demonstrating the potential of
Bairong Zhu, Amar Salehi, Tingting Yu
wiley +1 more source
Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing [PDF]
In the current research, we study relationship norms in a word-of-mouth marketing context. The presence of a financial incentive for a recommendation implies that the word-of-mouth behavior may be driven by ulterior motives.
Wigboldus, D.H.J. +3 more
core
How does electronic word-of-mouth affect the hotel industry? [PDF]
, 2019 There exists research on electronic word-of-mouth and the different perspectives around it. This includes motives for engaging in electronic word-of-mouth, how to manage it, opportunities and challenges with it.
Sorensen, Kristina Louise Andersen
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