Results 281 to 290 of about 175,344,687 (300)

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

Journal of Marketing Research, 2016
Kristine de Valck, Ana Babić Rosario, Francesca Sotgiu   +2 more
exaly  

Electronic Word of Mouth

2015
openaire   +1 more source

Electronic Word of Mouth engagement in social commerce platforms: An empirical study

Information Development, 2020
Sahabi Ali Yusuf, Ab Razak Che Hussin, Halina Mohamed Dahlan   +2 more
exaly  

The current state of knowledge on electronic word-of-mouth in advertising research

International Journal of Advertising, 2018
Shu-Chuan Chu
exaly  

Impact of the antecedents of electronic word of mouth on consumer based brand equity: a study on the hotel industry

Journal of Hospitality Marketing and Management, 2019
Srabanti Mukherjee, Biplab Datta
exaly  

Electronic Word-of-Mouth and Social Media

2022
Nicky Chang Bi, Ruonan Zhang
openaire   +1 more source

The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews

Electronic Commerce Research and Applications, 2008
Do-Hyung Park
exaly  

Role of electronic word of mouth on purchase intention

International Journal of Business Information Systems, 2019
Wajeeha Aslam, Kashif Farhat, Imtiaz Arif   +2 more
openaire   +2 more sources

Electronic word of mouth (eWOM) in tourism

2012
This paper is based on the idea that user generated contents (UGC) about holidays, travels and destinations, widely propagated throughout modern social networks, have a topical relevance respect to the diffusion of the image of tourist destinations. More than other information transmission mechanisms, word of mouth (WOM) strongly influences consumer ...
openaire   +1 more source

The impact of electronic word-of-mouth communication: A literature analysis and integrative model

Decision Support Systems, 2012
Christy M. K. Cheung
exaly