Results 271 to 280 of about 175,344,687 (300)

Conceptualising electronic word of mouth activity

Marketing Intelligence & Planning, 2011
PurposeIn light of the growth of internet usage and its important role in the field of e‐commerce, electronic word‐of‐mouth (eWOM) has been changing people's behavior and decisions. People count on other users' opinions and information; they sometimes even make offline decisions based on information acquired online.
Yolanda Y.Y. Chan, E.W.T. Ngai
openaire   +1 more source

Electronic word of mouth

2022
Edwin N. Torres, Tingting Zhang
openaire   +1 more source

Evidence and Implications of Electronic Word of Mouth

2014
This paper expands the understanding of word-of-mouth to include the unique traits of electronic word-of-mouth communication. A newsgroup content analysis is run to develop an understanding of electronic word-of-mouth scope and volume. An in-depth interview with a frequent newsgroup advice giver provides insight into the electronic word-of-mouth ...
openaire   +1 more source

TEMPORAL DECAY IN ELECTRONIC WORD-OF-MOUTH

SSRN Electronic Journal
Electronic word-of-mouth (eWOM) is of significant influence on consumer decisions in terms of its perceived trustworthiness and heuristic basis. Most research and platform practices, however, assume that eWOM maintains its informational value indefinitely, overlooking how time may erode its relevance.
Mulugeta Woldea, Robert Zinko, Alfreda Dobiyanski, Daniel Kennebrew   +3 more
openaire   +1 more source

Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis

Journal of Business Research, 2021
Satish Kumar, Nitesh Pandey, Neeraj Pandey   +2 more
exaly  

Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth

Journal of Marketing, 2022
Panagiotis Adamopoulos, Vilma Todri, Michelle Andrews   +2 more
exaly  

Measuring Electronic Word-of-Mouth Effectiveness

2017
In der Ara des Social Commerce sind Online Kundenrezensionen und –empfehlungen (eWOM) zu einem wichtigen Marketinginstrument geworden. Marketingforscher und Praktiker stimmen uberein, dass eWOM einen weitreichenden Einfluss auf Kaufentscheidungen haben kann, dass dieser Einfluss jedoch vor allem von dem Vertrauen, das Konsumenten den Meinungen und ...
openaire   +1 more source

Electronic word of mouth (eWOM)

International Journal of Advertising, 2009
Mira Lee, Seounmi Youn
openaire   +1 more source

What are the obstacles in the way to “avoid landmines”? Influence of electronic word-of-mouth dispersion on order decision from the self-construal perspective

International Journal of Hospitality Management, 2022
Rob Law, Yucong Duan, Mengmeng Song
exaly  

A Meta-Analysis of Electronic Word-of-Mouth Elasticity

Journal of Marketing, 2015
Ya You
exaly