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Electronic word of mouth analysis for service experience
Expert Systems with Applications, 2013Since eWOM provides a rich source of objective information about products or services, it has become one of the major ways in which consumers collect information about items they are interested in buying. However, the problem of eWOM overload makes it difficult to effectively collect this information, and may have adverse effects on their actual ...
Mao-Yuan Pai +3 more
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Electronic Word-of-Mouth (eWOM)
2017With the growth of Internet technologies more and more consumers are using it as a tool for information seeking about a product or a company. Enhancement of the Internet, popularity of e-commerce, and widespread diffusion of social media applications led to the emergence of eWOM.
Elvira Ismagilova +3 more
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2006
One of the most powerful and pervasive influences on consumer behavior is variously described as “social communication,” “word-of-mouth,” “opinion leadership,” or “buzz.” These terms all refer to the effects that consumers have on each other when they communicate.
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One of the most powerful and pervasive influences on consumer behavior is variously described as “social communication,” “word-of-mouth,” “opinion leadership,” or “buzz.” These terms all refer to the effects that consumers have on each other when they communicate.
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Electronic Word of Mouth Marketing
2015Social networks as new form of popular and widely used communities (especially among Iranians) are considered as places to talk about brands and sharing comments, experiences, interests and help users to play more prominent role in their own and others informed choices.
Sahra Zamanian, Amir Khanlari
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Twitter power: Tweets as electronic word of mouth
Journal of the American Society for Information Science and Technology, 2009AbstractIn this paper we report research results investigating microblogging as a form of electronic word‐of‐mouth for sharing consumer opinions concerning brands. We analyzed more than 150,000 microblog postings containing branding comments, sentiments, and opinions.
Bernard J. Jansen +3 more
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Review of Electronic Word-of-Mouth Based on Bibliometrics
2020The Electronic word-of-mouth (eWOM) is recognized as one of the most influential resources of information transmission, especially in consumer purchase decisions. There exists an increasing trend in the number of publications related to the eWOM these years.
Peihan Wen, Ruiquan Wang
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A comparative study of face-to-face word-of-mouth and social electronic word-of-mouth
Journal of Digital & Social Media Marketing, 2019Face-to-face word-of-mouth (F2F WOM) can be more persuasive than electronic WOM (eWOM) communications in general. This paper identifies social eWOM as a distinctive form of eWOM that occurs within restricted, known networks on social media. In this sense, social eWOM is different from anonymous eWOM.
Junga Kim, Chunsik Lee
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Electronic Word-of-Mouth Response
SSRN Electronic Journal, 2017Responding to consumer complaints is not a new phenomenon in academic research. Krapfel (1988) developed a complaint response model (CRM) when investigating face-to-face interactions between consumers as salespeople. In developing this paper, the author used CRM as the theoretical framework for exploring responses to electronic word of mouth (eWOM ...
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Acceptance and forwarding of electronic word of mouth
Marketing Intelligence & Planning, 2017PurposeThe purpose of this paper is to examine the influence of source credibility, message credibility and tie strength, on acceptance and subsequent forwarding of electronic word of mouth (EWOM). Forwarding EWOM (FEWOM) also depends on personality traits, which this work investigates in form of moderation effect of individual regulatory focus.Design ...
Sabita Mahapatra, Abhishek Mishra
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Electronic Word-of-Mouth for University Selection
Journal of General Management, 2015This study explores the use of electronic word-of-mouth (eWOM) for university selection by prospective international students, a little understood phenomenon in the context of high-involvement decision making. A total of 34 in-depth interviews were conducted, with a Taiwanese student group based in Taiwan, and another Taiwanese group based in the UK ...
Hsiao-Pei (Sophie) Yang, Dilip S. Mutum
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