Results 241 to 250 of about 16,328 (257)

Role of electronic word of mouth on purchase intention

International Journal of Business Information Systems, 2019
Wajeeha Aslam, Kashif Farhat, Imtiaz Arif   +2 more
openaire   +1 more source

The impact of electronic word-of-mouth communication: A literature analysis and integrative model

Decision Support Systems, 2012
Christy M K Cheung
exaly  

Impact of the antecedents of electronic word of mouth on consumer based brand equity: a study on the hotel industry

Journal of Hospitality Marketing and Management, 2019
Srabanti Mukherjee, Biplab Datta
exaly  

Electronic Word-of-Mouth and Social Media

2022
Nicky Chang Bi, Ruonan Zhang
openaire   +1 more source

Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry

Journal of Marketing Research, 2018
Jan-Benedict E M Steenkamp, Jurui Zhang
exaly  

A Review of Research on Electronic Word-of-Mouth in Hospitality and Tourism Management

International Journal of Hospitality and Tourism Administration, 2016
Yi-Fan Chen, Rob Law
exaly  

Electronic word of mouth (eWOM) in tourism

2012
This paper is based on the idea that user generated contents (UGC) about holidays, travels and destinations, widely propagated throughout modern social networks, have a topical relevance respect to the diffusion of the image of tourist destinations. More than other information transmission mechanisms, word of mouth (WOM) strongly influences consumer ...
openaire   +1 more source

Electronic Word of Mouth and Social Commerce

2022
Ali Shakir Zaidan, XinYing Chew, Khai Wah Khaw, Marcos Ferasso   +3 more
openaire   +1 more source

The impact of trust and electronic word-of-mouth reviews on purchasing intention

International Journal of Entrepreneurship and Small Business, 2019
Mario Augusto
exaly  

Consumers’ electronic word-of-mouth behavioral intentions on Facebook: Does message type have an effect?

Tourism and Hospitality Research, 2019
Linchi Kwok, Zhenxing Mao, Yung-Kuei Huang   +2 more
exaly