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The Role of the Electronic Word-of-Mouth in the Hotel Industry
2020In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality industry. Due to the intangibility of the tourism product, travelers need to seek information in order to reduce the perceived risk. They usually compare different options and search for accurate and reliable information to make choices, such as user ...
Gabbianelli, Linda, Pencarelli, Tonino
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Acceptance and forwarding of electronic word of mouth
Marketing Intelligence & Planning, 2017PurposeThe purpose of this paper is to examine the influence of source credibility, message credibility and tie strength, on acceptance and subsequent forwarding of electronic word of mouth (EWOM). Forwarding EWOM (FEWOM) also depends on personality traits, which this work investigates in form of moderation effect of individual regulatory focus.Design ...
Sabita Mahapatra, Abhishek Mishra
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Electronic Word-of-Mouth Response
SSRN Electronic Journal, 2017Responding to consumer complaints is not a new phenomenon in academic research. Krapfel (1988) developed a complaint response model (CRM) when investigating face-to-face interactions between consumers as salespeople. In developing this paper, the author used CRM as the theoretical framework for exploring responses to electronic word of mouth (eWOM ...
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Review of Electronic Word-of-Mouth Based on Bibliometrics
2020The Electronic word-of-mouth (eWOM) is recognized as one of the most influential resources of information transmission, especially in consumer purchase decisions. There exists an increasing trend in the number of publications related to the eWOM these years.
Peihan Wen, Ruiquan Wang
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Conceptualising electronic word of mouth activity
Marketing Intelligence & Planning, 2011PurposeIn light of the growth of internet usage and its important role in the field of e‐commerce, electronic word‐of‐mouth (eWOM) has been changing people's behavior and decisions. People count on other users' opinions and information; they sometimes even make offline decisions based on information acquired online.
Yolanda Y.Y. Chan, E.W.T. Ngai
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A comparative study of face-to-face word-of-mouth and social electronic word-of-mouth
Journal of Digital & Social Media Marketing, 2019Face-to-face word-of-mouth (F2F WOM) can be more persuasive than electronic WOM (eWOM) communications in general. This paper identifies social eWOM as a distinctive form of eWOM that occurs within restricted, known networks on social media. In this sense, social eWOM is different from anonymous eWOM.
Junga Kim, Chunsik Lee
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Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis
Journal of Business Research, 2021Naveen Donthu +2 more
exaly
Electronic word of mouth (eWOM)
International Journal of Advertising, 2009Mira Lee, Seounmi Youn
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