Results 201 to 210 of about 16,479 (258)
Descriptive Analysis of Resources Used to Learn About Residency Programs Since Transition to Virtual Interviews. [PDF]
Bounds R +4 more
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Trust Building in Internet-Based Home Care Among Loyal Patients: Qualitative Study. [PDF]
Yang Y +9 more
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Is Online Oriented-Centred Information About Dry Mouth Trustworthy? An Infodemiologic Study. [PDF]
Alassaf M +7 more
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Nanoparticle-based oral rinse in prevention of white spot lesions in orthodontic treatment: A systematic review. [PDF]
Savio S +3 more
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Narrative Review of Novel Nicotine-Delivery Systems and Emerging Pharmaceuticals for Tobacco Cessation. [PDF]
Mutukula S, Gagne-Hatfield T, Dunbar ZR.
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The Paradoxes of Word of Mouth in Electronic Commerce
Journal of Management Information Systems, 2015AbstractChallenging conventional wisdom, we unravel three paradoxes of word of mouth (WOM) in e-commerce. Specifically, the WOM valence paradox contends that higher WOM valence of a product results in a larger subsequent decrease in the WOM valence of the product, the WOM volume paradox propounds that higher WOM volume of a product results in a smaller
Zhijie Lin
exaly +2 more sources
Services Marketing Quarterly, 2013
Customers are increasingly using social media channels in their purchase decisions. We explore the influence of interpersonal word-of-mouth (WOM) and various forms of electronic word-of-mouth (eWOM). WOM is found to have more influence on behavioral intentions, trust in WOM, and attitude toward the firm compared to all eWOM channels explored.
James M Curran
exaly +2 more sources
Customers are increasingly using social media channels in their purchase decisions. We explore the influence of interpersonal word-of-mouth (WOM) and various forms of electronic word-of-mouth (eWOM). WOM is found to have more influence on behavioral intentions, trust in WOM, and attitude toward the firm compared to all eWOM channels explored.
James M Curran
exaly +2 more sources
Proceedings of the 18th Annual International Conference on Electronic Commerce e-Commerce in Smart connected World - ICEC '16, 2016
Because of its great impact on the consumer's behavior, electronic Word Of Mouth (eWOM) has become an important concept for the researchers and during the last decade, a great deal of attention was paid to the concept of eWOM. However, despite the growing number of studies on the subject, related literature remains fragmented, possibly affecting the ...
Rym Srarfi Tabbane, Mohsen Debabi
+4 more sources
Because of its great impact on the consumer's behavior, electronic Word Of Mouth (eWOM) has become an important concept for the researchers and during the last decade, a great deal of attention was paid to the concept of eWOM. However, despite the growing number of studies on the subject, related literature remains fragmented, possibly affecting the ...
Rym Srarfi Tabbane, Mohsen Debabi
+4 more sources
Business & Information Systems Engineering, 2013
PurposeThe purpose of this work is to test several incentive strategies for attaining new customers via electronic referrals, or e‐referrals. The paper aims to examine: the roles of both the magnitude of the incentive offered to the sender and the magnitude of the incentive offered to the receiver; and the effect of equity versus inequity of financial ...
Bettina Lis, Christian Neßler
openaire +3 more sources
PurposeThe purpose of this work is to test several incentive strategies for attaining new customers via electronic referrals, or e‐referrals. The paper aims to examine: the roles of both the magnitude of the incentive offered to the sender and the magnitude of the incentive offered to the receiver; and the effect of equity versus inequity of financial ...
Bettina Lis, Christian Neßler
openaire +3 more sources

