Results 201 to 210 of about 16,328 (257)
Descriptive Analysis of Resources Used to Learn About Residency Programs Since Transition to Virtual Interviews. [PDF]
West J Emerg MedBounds R +4 more
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Nanoparticle-based oral rinse in prevention of white spot lesions in orthodontic treatment: A systematic review. [PDF]
J Orthod SciSavio S +3 more
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Services Marketing Quarterly, 2013
Customers are increasingly using social media channels in their purchase decisions. We explore the influence of interpersonal word-of-mouth (WOM) and various forms of electronic word-of-mouth (eWOM). WOM is found to have more influence on behavioral intentions, trust in WOM, and attitude toward the firm compared to all eWOM channels explored.
James M Curran
exaly +2 more sources
Customers are increasingly using social media channels in their purchase decisions. We explore the influence of interpersonal word-of-mouth (WOM) and various forms of electronic word-of-mouth (eWOM). WOM is found to have more influence on behavioral intentions, trust in WOM, and attitude toward the firm compared to all eWOM channels explored.
James M Curran
exaly +2 more sources
Proceedings of the 18th Annual International Conference on Electronic Commerce e-Commerce in Smart connected World - ICEC '16, 2016
Because of its great impact on the consumer's behavior, electronic Word Of Mouth (eWOM) has become an important concept for the researchers and during the last decade, a great deal of attention was paid to the concept of eWOM. However, despite the growing number of studies on the subject, related literature remains fragmented, possibly affecting the ...
Rym Srarfi Tabbane, Mohsen Debabi
+4 more sources
Because of its great impact on the consumer's behavior, electronic Word Of Mouth (eWOM) has become an important concept for the researchers and during the last decade, a great deal of attention was paid to the concept of eWOM. However, despite the growing number of studies on the subject, related literature remains fragmented, possibly affecting the ...
Rym Srarfi Tabbane, Mohsen Debabi
+4 more sources
Business & Information Systems Engineering, 2013
PurposeThe purpose of this work is to test several incentive strategies for attaining new customers via electronic referrals, or e‐referrals. The paper aims to examine: the roles of both the magnitude of the incentive offered to the sender and the magnitude of the incentive offered to the receiver; and the effect of equity versus inequity of financial ...
Bettina Lis, Christian Neßler
openaire +3 more sources
PurposeThe purpose of this work is to test several incentive strategies for attaining new customers via electronic referrals, or e‐referrals. The paper aims to examine: the roles of both the magnitude of the incentive offered to the sender and the magnitude of the incentive offered to the receiver; and the effect of equity versus inequity of financial ...
Bettina Lis, Christian Neßler
openaire +3 more sources
2014
This chapter examines the effects of word-of-mouth motivations and culture on electronic word-of-mouth behavior. This chapter also focuses on the effects of cultural values on electronic word-of-mouth behavior. Within the context of the study, online forums in which consumers write comments have been used.
Emel Yıldız, Hasan Ayyıldız
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This chapter examines the effects of word-of-mouth motivations and culture on electronic word-of-mouth behavior. This chapter also focuses on the effects of cultural values on electronic word-of-mouth behavior. Within the context of the study, online forums in which consumers write comments have been used.
Emel Yıldız, Hasan Ayyıldız
openaire +2 more sources
THE POWER OF ELECTRONIC WORD OF MOUTH
PARIPEX INDIAN JOURNAL OF RESEARCH, 2023In the early 1970s,word of mouth is first utilised when consumers' daily conversations reflect their interest in a company's product or service.As a general rule,it is free advertising that is sparked by client experiences that go above and beyond their expectations.With the rapid adoption of technologies, electronic word of mouth (eWOM) has allowed ...
Janemary Thirusanku, Rahuoll Kumar
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Similarities and Differences Between Word-of-Mouth and Electronic Word-of-Mouth
2021To compare both concepts, the causative variables of recommendations generation will be analysed in one of the most important economic activities, the tourism sector. Tourism literature recognizes the importance of emotions, satisfaction and post-purchase behaviour, and diverse studies show emotions as antecedent of satisfaction and behavioural ...
María Dolores Sánchez-Fernández +2 more
openaire +1 more source