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The Paradoxes of Word of Mouth in Electronic Commerce
Journal of Management Information Systems, 2015AbstractChallenging conventional wisdom, we unravel three paradoxes of word of mouth (WOM) in e-commerce. Specifically, the WOM valence paradox contends that higher WOM valence of a product results in a larger subsequent decrease in the WOM valence of the product, the WOM volume paradox propounds that higher WOM volume of a product results in a smaller
Zhijie Lin 0002, Cheng-Suang Heng
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Paradigm: A Management Research Journal, 2000
In this fast moving information age where business is done at the speed of thought, one need to explore all the ways of running a business effectively and efficiently. Word of mouth is the most effective and credible influence marketeers can exercise on the minds of their prospective customers. It is the fastest tool for converting the never-tried pool
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In this fast moving information age where business is done at the speed of thought, one need to explore all the ways of running a business effectively and efficiently. Word of mouth is the most effective and credible influence marketeers can exercise on the minds of their prospective customers. It is the fastest tool for converting the never-tried pool
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Fundamentals of Electronic Word of Mouth
2020The assistance of advancing information technology leads consumers to freely share their experiences and positive or negative opinions on consumer-generated media (CGM) platforms, including various forms of online communications such as customer review sites, blogs, social network sites, and discussion forums.
Adem Akbıyık, Naciye Güliz Uğur
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Electronic word of mouth analysis for service experience
Expert Systems with Applications, 2013Since eWOM provides a rich source of objective information about products or services, it has become one of the major ways in which consumers collect information about items they are interested in buying. However, the problem of eWOM overload makes it difficult to effectively collect this information, and may have adverse effects on their actual ...
Mao-Yuan Pai +3 more
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Electronic word of mouth (eWOM) in the movie industry
Proceedings of the 18th Annual International Conference on Electronic Commerce e-Commerce in Smart connected World - ICEC '16, 2016This developmental paper aims to make use of Big Data, to establish how Electronic Word-of-Mouth or eWOM affects consumer behavior in the movie industry. For the purpose of this study, 134,998 reviews were collected for 1,238 movies. These reviews were taken from the IMDb website for movies shown from 2011 to 2013.
Ho Lee +3 more
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Twitter power: Tweets as electronic word of mouth
Journal of the American Society for Information Science and Technology, 2009AbstractIn this paper we report research results investigating microblogging as a form of electronic word‐of‐mouth for sharing consumer opinions concerning brands. We analyzed more than 150,000 microblog postings containing branding comments, sentiments, and opinions.
Bernard J. Jansen +3 more
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Electronic Word of Mouth Marketing
2015Social networks as new form of popular and widely used communities (especially among Iranians) are considered as places to talk about brands and sharing comments, experiences, interests and help users to play more prominent role in their own and others informed choices.
Sahra Zamanian, Amir Khanlari
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Hedonic and Utilitarian Search for Electronic Word-of-Mouth
2012 45th Hawaii International Conference on System Sciences, 2012Online information search is often seen as a highly utilitarian task but consumers' diverse ways of using the web have brought forth more hedonic information search patterns. At the same time, the impact of electronic word-of-mouth (eWOM) on consumer purchase decisions is increasing.
Essi Pöyry +3 more
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2006
One of the most powerful and pervasive influences on consumer behavior is variously described as “social communication,” “word-of-mouth,” “opinion leadership,” or “buzz.” These terms all refer to the effects that consumers have on each other when they communicate.
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One of the most powerful and pervasive influences on consumer behavior is variously described as “social communication,” “word-of-mouth,” “opinion leadership,” or “buzz.” These terms all refer to the effects that consumers have on each other when they communicate.
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Electronic Word-of-Mouth (eWOM)
2017With the growth of Internet technologies more and more consumers are using it as a tool for information seeking about a product or a company. Enhancement of the Internet, popularity of e-commerce, and widespread diffusion of social media applications led to the emergence of eWOM.
Elvira Ismagilova +3 more
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