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Evidence and Implications of Electronic Word of Mouth
2014This paper expands the understanding of word-of-mouth to include the unique traits of electronic word-of-mouth communication. A newsgroup content analysis is run to develop an understanding of electronic word-of-mouth scope and volume. An in-depth interview with a frequent newsgroup advice giver provides insight into the electronic word-of-mouth ...
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An insight into the drivers of electronic word of mouth in tourism
International Journal of Public Sector Performance Management, 2022Mallika Srivastava
exaly
The effect of brand love on the electronic word-of-mouth and repurchase intention
International Journal of Electronic Marketing and Retailing, 2021Suleyman Çelik, Yusuf Volkan Topuz
exaly
Electronic word of mouth (eWOM)
International Journal of Advertising, 2009Mira Lee, Seounmi Youn
openaire +1 more source
Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis
Journal of Business Research, 2021Satish Kumar +2 more
exaly
Responding to Negative Electronic Word of Mouth to Improve Purchase Intention
Journal of Theoretical and Applied Electronic Commerce Research, 2021Christopher Furner, Robert Zinko
exaly
Past, Present, and Future of Electronic Word of Mouth (EWOM)
Journal of Interactive Marketing, 2021exaly