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Dynamics of Credibility in Electronic-Word-of-Mouth
Abstract: Electronic Word-of-Mouth (eWOM) has evolved into a component of the decision-making process used by consumers. The objective of this paper is to investigate the dynamics of credibility in the context of eWOM. Analysing what has an influence on eWOM credibility is significant for consumers and companies alike, since online platforms are ...Isha Chugh +2 more
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Evidence and Implications of Electronic Word of Mouth
2014This paper expands the understanding of word-of-mouth to include the unique traits of electronic word-of-mouth communication. A newsgroup content analysis is run to develop an understanding of electronic word-of-mouth scope and volume. An in-depth interview with a frequent newsgroup advice giver provides insight into the electronic word-of-mouth ...
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Electronic Word of Mouth engagement in social commerce platforms: An empirical study
Information Development, 2020Yusuf Sahabi Ali +2 more
exaly
The current state of knowledge on electronic word-of-mouth in advertising research
International Journal of Advertising, 2018Shu-Chuan Chu, Juran Kim
exaly
A mixed methods approach to electronic word-of-mouth in the open-market context
International Journal of Information Management, 2013Hee-Woong Kim
exaly