Results 251 to 260 of about 175,344,687 (300)

Electronic Word-of-Mouth Versus Interpersonal Word-of-Mouth: Are All Forms of Word-of-Mouth Equally Influential?

Services Marketing Quarterly, 2013
Customers are increasingly using social media channels in their purchase decisions. We explore the influence of interpersonal word-of-mouth (WOM) and various forms of electronic word-of-mouth (eWOM). WOM is found to have more influence on behavioral intentions, trust in WOM, and attitude toward the firm compared to all eWOM channels explored.
James M Curran, Matthew L Meuter
exaly   +2 more sources

The Paradoxes of Word of Mouth in Electronic Commerce

Journal of Management Information Systems, 2015
AbstractChallenging conventional wisdom, we unravel three paradoxes of word of mouth (WOM) in e-commerce. Specifically, the WOM valence paradox contends that higher WOM valence of a product results in a larger subsequent decrease in the WOM valence of the product, the WOM volume paradox propounds that higher WOM volume of a product results in a smaller
Zhijie Lin
exaly   +3 more sources

Electronic Word of Mouth

Proceedings of the 18th Annual International Conference on Electronic Commerce e-Commerce in Smart connected World - ICEC '16, 2016
Because of its great impact on the consumer's behavior, electronic Word Of Mouth (eWOM) has become an important concept for the researchers and during the last decade, a great deal of attention was paid to the concept of eWOM. However, despite the growing number of studies on the subject, related literature remains fragmented, possibly affecting the ...
Rym Srarfi Tabbane, Mohsen Debabi
  +5 more sources

Electronic Word of Mouth

Business & Information Systems Engineering, 2013
PurposeThe purpose of this work is to test several incentive strategies for attaining new customers via electronic referrals, or e‐referrals. The paper aims to examine: the roles of both the magnitude of the incentive offered to the sender and the magnitude of the incentive offered to the receiver; and the effect of equity versus inequity of financial ...
Bettina Lis, Christian Neßler
openaire   +4 more sources

THE POWER OF ELECTRONIC WORD OF MOUTH

PARIPEX INDIAN JOURNAL OF RESEARCH, 2023
In the early 1970s,word of mouth is first utilised when consumers' daily conversations reflect their interest in a company's product or service.As a general rule,it is free advertising that is sparked by client experiences that go above and beyond their expectations.With the rapid adoption of technologies, electronic word of mouth (eWOM) has allowed ...
Janemary Thirusanku, Rahuoll Kumar
openaire   +1 more source

Similarities and Differences Between Word-of-Mouth and Electronic Word-of-Mouth

2021
To compare both concepts, the causative variables of recommendations generation will be analysed in one of the most important economic activities, the tourism sector. Tourism literature recognizes the importance of emotions, satisfaction and post-purchase behaviour, and diverse studies show emotions as antecedent of satisfaction and behavioural ...
María Dolores Sánchez-Fernández, Daniel Álvarez-Bassi, José Ramón Cardona   +2 more
openaire   +1 more source

Fundamentals of Electronic Word of Mouth

2020
The assistance of advancing information technology leads consumers to freely share their experiences and positive or negative opinions on consumer-generated media (CGM) platforms, including various forms of online communications such as customer review sites, blogs, social network sites, and discussion forums.
Adem Akbıyık, Naciye Güliz Uğur
openaire   +1 more source

Electronic Word of Mouth

Paradigm: A Management Research Journal, 2000
In this fast moving information age where business is done at the speed of thought, one need to explore all the ways of running a business effectively and efficiently. Word of mouth is the most effective and credible influence marketeers can exercise on the minds of their prospective customers. It is the fastest tool for converting the never-tried pool
openaire   +1 more source

Electronic word of mouth (eWOM) in the movie industry

Proceedings of the 18th Annual International Conference on Electronic Commerce e-Commerce in Smart connected World - ICEC '16, 2016
This developmental paper aims to make use of Big Data, to establish how Electronic Word-of-Mouth or eWOM affects consumer behavior in the movie industry. For the purpose of this study, 134,998 reviews were collected for 1,238 movies. These reviews were taken from the IMDb website for movies shown from 2011 to 2013.
Ho Lee, Hong Joo Lee, Ruth Angelie Cruz, John Laurence Enriquez   +3 more
openaire   +1 more source

Hedonic and Utilitarian Search for Electronic Word-of-Mouth

2012 45th Hawaii International Conference on System Sciences, 2012
Online information search is often seen as a highly utilitarian task but consumers' diverse ways of using the web have brought forth more hedonic information search patterns. At the same time, the impact of electronic word-of-mouth (eWOM) on consumer purchase decisions is increasing.
Essi Pöyry, Petri Parvinen, Jari Salo 0001, Hedon Blakaj   +3 more
openaire   +2 more sources