Results 251 to 257 of about 16,328 (257)

Role of electronic word-of-mouth content and valence in influencing online purchase behavior

Journal of Marketing Communications, 2019
Gobinda Roy, Biplab Datta, Srabanti Mukherjee   +2 more
exaly  

Antecedents of travellers' electronic word-of-mouth communication

Journal of Marketing Management, 2013
Silvia Wan-Ju Liang, Yuksel Ekinci, Nicoletta Occhiocupo   +2 more
exaly  

Electronic word-of-mouth marketing

Hamza Khan, Nusrat Yasmeen
openaire   +1 more source

Electronic Word-of-Mouth Communication

2016
openaire   +1 more source

Electronic word of mouth 2.0 (eWOM 2.0) – The evolution of eWOM research in the new age

Journal of Business Research
Hongfei Liu, Chanaka Jayawardhena, Paurav Shukla   +2 more
exaly  

Electronic Word of Mouth as a Promotional Technique

2020
openaire   +1 more source

Ambivalence and Electronic Word of Mouth.

Mehmet Akgul, Ali Reza Montazemi
openaire   +1 more source