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Artykuł omawia znaczenie nowoczesnego employer brandingu w kontekście pokoleń multimedialnych. Skuteczne budowanie marki pracodawcy wymaga autentyczności, zaangażowania w wartości istotne dla kandydatów oraz wykorzystania nowoczesnych kanałów komunikacji,
Julia Senator-Kaczprzak
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Electronic recruitment has emerged as a preeminent way for job seekers to apply for a job. The use of technology in the recruiting process has made the relationship between candidates and companies shifted as the inadequacy of personal interaction ...
Nabila Zahrudini, Tri Wulida Afrianty
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Formation of employer brand identification advantages
The purpose of the study is to identify and develop approaches to form employer branding advantages as a challenge and opportunity for organizations in a highly competitive environment.
I. V. Semenova, A. N. Khatskelevich
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Employer branding is a strategy for attracting and retaining exceptional employees with the purpose of differentiating and creating a unique employment experience. In order to find the best talent, the company needs to pay attention to its reputation and
Rini Safitri, Khusnul Rofida Novianti
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Perception of Employer Branding in Social Media – Empirical Study and Implications
Aim: This study examined how often Wrocław university students checked an employer’s online presence before applying, how negative evaluations shaped their intentions, and which social-media activities they considered most attractive (April – June 2021).
Agata Brusiło
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Using CSR to Create the Employer Identity: Case Study of Romanian Companies [PDF]
In the current economic and social landscape, businesses are becoming more and more competitive in terms of talents attraction and employer branding can be considered the source for creating attractiveness for companies. What most of the organizations do
Oana-Cristina MOGOȘ
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Many studies have explored corporate social responsibility (CSR) outcomes in different contexts, but few empirically examine its effects on brand reputation, employer branding, and performance, considering employees' perspectives, particularly in banking.
Shaista Kamal Khan +3 more
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Editorial: Post-pandemic organisational behaviour: mapping the impact of COVID-19 pandemic and Industry 4.0 on employees' behaviour and performance. [PDF]
Diamantidis A +3 more
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University brand: A systematic literature review. [PDF]
Yaping X +5 more
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Tehran private hospitals-identifying and prioritizing factors affecting employer branding. [PDF]
Saghari S +4 more
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