Results 211 to 220 of about 59,737 (236)

Celebrity Endorsements: A Literature Review and Research Agenda

International Journal of Advertising, 2016
Lars Bergkvist
exaly  

Endorsements

2017
  +4 more sources

Who Is the Attached Endorser? An Examination of the Attachment-Endorsement Spectrum

Journal of Retailing and Consumer Services, 2018
Natalya Saldanha, Rahman Kaleel, Rajendra Mulye   +2 more
exaly  

The Effectiveness of Celebrity Endorsements: A Meta-Analysis

Journal of the Academy of Marketing Science, 2017
Jörg Matthes, Johannes Knoll
exaly  

Engaging Fans on Microblog: The Synthetic Influence of Parasocial Interaction and Source Characteristics on Celebrity Endorsement

Psychology and Marketing, 2017
Wanqi Gong, Xigen Li
exaly  

Endorsements

2011
Richard Bertschinger, Val Hopwood, Thomas Ots, Maurie D. Pressman, Geoffrey Samuel   +4 more
openaire   +1 more source

Endorsement

2004
openaire   +1 more source

Endorsement

2021
openaire   +1 more source

Endorsements

2020
Amir Aghdaei, Lawrence Culp
openaire   +1 more source

Analysis of the Implementation of Celebrity Endorsement as a Destination Marketing Instrument

Journal of Travel and Tourism Marketing, 2008
Robert van der Veen
exaly