Results 221 to 230 of about 59,737 (236)

An Endorsement

Bulletin of the Pennsylvania Museum, 1927
openaire   +1 more source

Star Power: The Evolution of Celebrity Endorsement Research

International Journal of Contemporary Hospitality Management, 2018
Wan Yang
exaly  

Endorsement

2012
openaire   +1 more source

The Equity Effect of Product Endorsement by Celebrities: A Conceptual Framework From a Co‐Branding Perspective

European Journal of Marketing, 2007
Bryan Lukas
exaly  

Endorsement

The Journal of Negro History, 1969
openaire   +1 more source

Who Endorses Whom? Meanings Transfer in Celebrity Endorsement

Journal of Product and Brand Management, 2010
Leila Hurmerinta
exaly  

Endorsement

2007
openaire   +1 more source

Endorsements

2005
Roger S. Pressman, Mark W. Maier
openaire   +1 more source

Endorsement

2018
openaire   +2 more sources

The Power of Endorsement in Upcycled Food Promotion: Investigating the Moderating Effect of Perceived Food Familiarity

Journal of Retailing and Consumer Services
Eunha Jeong, Xingyi Zhang, Jiyeon Jeon
exaly