Results 11 to 20 of about 155,014 (297)
Attitude Towards Online Product Endorsement Using Digital Celebrities: The Case of Laptops [PDF]
, 2022 Although the broad concept of celebrity endorsement is not new, the popularity of its Social Media version skyrocketed over the last several years, being exploited even by notorious and top-tier companies.
Raluca CIORNEA,Maria-Luiza Souca,Mihai‐Florin Băcilă,Alexandra‐Maria Drule
core +1 more source
DIGITAL MARKETING: ENGAGING CONSUMERS WITH SMART DIGITAL MARKETING CONTENT
Jurnal Manajemen dan Wirausaha, 2021 The accelerated development of digital technology is currently affected by several factors such as the use of internet technology, the development of smartphones, the emergence of various social media, the development of e-commerce and the large number ...
Zakiya Umami, Gede Sri Darma
doaj +1 more source
Taxing Celebrity Social Media Endorsements Income: A Preliminary Study of Instagram Celebrities
Journal of Accounting and Investment, 2020 This study investigates how tax treatment should be done for a celebrity of Instagram (Celebgram) income obtained from endorsement activities on social media.
Afrizal Tahar +2 more
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Guidelines for the diagnosis, prevention and management of osteoporosis
Reumatismo, 2016 Osteoporosis poses a significant public health issue. National Societies have developed Guidelines for the diagnosis and treatment of this disorder with an effort of adapting specific tools for risk assessment on the peculiar characteristics of a given ...
M. Rossini +13 more
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Is the link between endorsement and engagement in sexual coercion associated with life history strategy? [PDF]
, 2021 We assess whether traits associated with life history strategy moderate the association between endorsement and engagement of sexual coercion. In a sample of 155 men, we measured engagement in subtle sexually coercive behaviours using a novel measure ...
Mullaney, Aoife +2 more
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Metacognition and Endorsement [PDF]
Mind & Language, 2012 Real agents rely, when forming their beliefs, on imperfect informational sources (sources which deliver, even under normal conditions of operation, both accurate and inaccurate information). They therefore face the ‘endorsement problem’: how can beliefs produced by endorsing information received from imperfect sources be formed in an epistemically ...
openaire +3 more sources
Journal of the Academy of Business and Emerging Markets, 2021 This study aims to investigate context in advertisements, with a focus on cultural preferences of online consumers. For this, Hall’s context model is used that differentiates between high/low context messages and cultures.
Peter Broeder
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“DEAR SIS”: A Case Study on Trust Cultivation on Indonesian Facebook Online Craft Stores
Journal Communication Spectrum, 2019 Advances in communications technology have allowed new forms of trade, i.e., through online means between sellers and customers. The use of the Facebook social networking platform as a tool for online business has questioned the factors influencing the ...
Fitria Mayasari, Indra Khrisnamurti
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Ianna Journal of Interdisciplinary Studies, 2023 Background: Political endorsement remains one of the global strategies that features visibly during electioneering campaigns. Such endorsements are usually communicated to the electorate through the media.
Celestina Ongwayozi Audu
doaj +2 more sources