Results 21 to 30 of about 155,014 (297)
YouTube Endorsement and Changes in the Web 2.0's Advertising Industry
Jurnal Aspikom, 2020 The internet provides an alternative for product owners to advertise with new media. Web 2.0 is an advanced phase of Internet technology that allows users to contribute to Internet content, which ultimately makes the Internet interactive.
Taruna Budiono, Agus Triyono
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How Does Celebrity-Based Brand Endorsement Work in Social Media?—The Instagram Context
Social Sciences, 2022 In social media, there is a prevalence of celebrity-based brand endorsement. How such endorsement works precisely, though, has received scant research.
Namhyun Um
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UTICAJ ANGAŽOVANJA POZNATIH LIČNOSTI NA EFEKTIVNOST OGLAŠAVANJA I IMIDŽ BRENDA [PDF]
Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2013 Brand advertising by using celebrity endorsement is a very popular strategy among marketers. This practice has been used for almost a century and its popularity has been constantly growing.
Slađana Starčević
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, 2020 Despite the health and economic benefits associated with mail-out colorectal cancer (CRC) screening, participation in programs across the world is suboptimal.
Crawford-Williams, Fiona +7 more
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Imaging process and VIP engagement [PDF]
Marketing (Beograd. 1991), 2007 It's often quoted that celebrity endorsement advertising has been recognized as "an ubiquitous feature of the modern marketing". The researches have shown that this kind of engagement has been producing significantly more favorable reactions of consumers,
Starčević Slađana
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, 2023 : The purpose of this study is to provide an overview of perceived travel risk, celebrity endorsement, destination image, attitude, and intention to return tourists to Bali. The population of this study are domestic tourists who have visited Bali.
Putu Laksmita Dewi Rahmayanti +3 more
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Replication: CIE - Social Endorsement
, 2022 An initial experiment (see https://osf.io/vt7p6/) investigated whether high vs. low endorsement (i.e., number of “likes”) of misinformation posts and corresponding fact-checks modulated people’s belief in misinformation.
Lucy Butler, Nicolas Fay, Ullrich Ecker
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Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness [PDF]
Sports Business JournalPurpose: This study aimed to investigate the factors affecting the interaction with the endorsed brand of the celebrity athlete on social media (the moderating role of the Trustworthy celebrity athlete).Methodology: In terms of purpose, this study is ...
Morteza Mohammadi +2 more
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Forest@, 2021 Italy is the first importer of wood-energy biomass worldwide, with tons of timber illegally imported every year and significant negative socio-economic and environmental consequences.
Ciliberti S +3 more
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Analysis of Efforts to Increase Income Taxes of Social Media Influencers in Endorsement Activities
Jurnal Administrasi Publik (Public Administration Journal), 2020 Technological developments in the era of globalization have brought changes to marketing techniques, by using social media. Marketing through social media is mostly done by influencers because it is easy to do and earns a fairly large income. The purpose
Fernaldi Anggadha, Haula Rosdiana
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