Results 271 to 280 of about 832,823 (318)

Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity

International Journal of Advertising, 2021
In an investigation of social media ad endorsers’ successful effects, this study examines congruity effects between endorser type (celebrity vs. social media influencer [SMI]), message appeal (soft sell vs. hard sell), and brand characteristics (familiar
Haiyun Zhu, Mikyoung Kim, Y. Choi
semanticscholar   +1 more source

Online Engagement and the Role of Digital Influencers in Product Endorsement on Instagram

Journal of Relationship Marketing, 2020
The article aims to analyze the forms of engagement generated from the endorsement of products by digital influencers on Instagram, considering the characteristics of their online posts. A qualitative approach was used to investigate digital influencers’
M. J. B. Silva, S. A. Farias, Michelle Helena Kovacs Grigg, M. Barbosa   +3 more
semanticscholar   +1 more source

The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective

Journal of Marketing Theory and Practice, 2019
This study investigates the impact of celebrity endorsement and the moderating effect of negative publicity on consumer purchase intention or attitudes in an emerging market. Employing a quantitative research design, 500 respondents were surveyed using a
Kofi Osei-Frimpong, Georgina Donkor, N. Owusu-Frimpong   +2 more
semanticscholar   +1 more source

Which Ideas for Change Are Endorsed? How Agentic and Communal Voice Affects Endorsement Differently for Men and Women

, 2021
This paper explores how gender affects idea endorsement. We depart from the existing approach, which considers the effect of gender and other factors in isolation and propose that endorsement depen...
Elizabeth J. McClean, Sijun Kim, T. Martínez   +2 more
semanticscholar   +1 more source

Integrative Therapies During and After Breast Cancer Treatment: ASCO Endorsement of the SIO Clinical Practice Guideline.

Journal of Clinical Oncology, 2018
Purpose The Society for Integrative Oncology (SIO) produced an evidence-based guideline on use of integrative therapies during and after breast cancer treatment that was determined to be relevant to the American Society of Clinical Oncology (ASCO ...
G. Lyman, H. Greenlee, Kari Bohlke, T. Bao, A. DeMichele, G. Deng, J. Fouladbakhsh, Brigitte Gil, D. Hershman, Sami Mansfield, D.M. Mussallem, K. Mustian, E. Price, Susan W. Rafte, L. Cohen   +14 more
semanticscholar   +1 more source

Values, sustainability consciousness and intentions for SDG endorsement

, 2020
The purpose of this study is to examine the relationships between value orientation, i.e. terminal and instrumental values, consumer sustainability consciousness and behavioral intentions toward environmental-friendly products and its influence on the ...
Pradeep Kautish, Arpita Khare, Rajesh K Sharma   +2 more
semanticscholar   +1 more source

The Effect of Rape Myth Endorsement on Police Response to Sexual Assault Survivors

Violence against Women, 2020
The current study used a purposive sample of 517 surveys administered to police officers at one of the five largest and most diverse U.S. cities to assess police adherence to rape myths, while considering demographic, occupational, and neurocognitive ...
A. D. Garza, Cortney A. Franklin
semanticscholar   +1 more source

Celebrity Endorsement and Impulsive Buying Intentions in Social Commerce - The Case of Instagram in Indonesia: Celebrity Endorsement

Journal of Electronic Commerce in Organizations, 2020
Based on the source credibility model and social network aspects, the authors investigated how endorsement on social media affects consumers' perception of the brand, attractiveness of the product, and ultimately, their impulse to buy.
Yu-Qian Zhu, Dinna Amelina, David C. Yen
semanticscholar   +1 more source

Celebrity endorsement in tourism: Attention, emotional arousal and familiarity

Tourism Management, 2023
Biqiang Liu, B. Moyle, Anna Kralj, Yaoqi Li   +3 more
semanticscholar   +1 more source

Interpersonal Sexual Objectification, Jezebel Stereotype Endorsement, and Justification of Intimate Partner Violence Toward Women

, 2020
Sexual objectification and Jezebel stereotype endorsement, a racialized characterization of Black women as promiscuous, have been linked to harmful violence attitudes toward women.
T. Cheeseborough, Nicole M. Overstreet, L. M. Ward   +2 more
semanticscholar   +1 more source