Results 271 to 280 of about 155,014 (297)

Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model

Journal of Retailing and Consumer Services, 2023
exaly  

Celebrity endorsement in promoting pro-environmental behavior

Journal of Economic Behavior and Organization, 2022
Thong Quoc Ho, Zihan Nie, FRANCISCO Alpizar   +2 more
exaly  

Human papillomavirus vaccination guideline update: American Cancer Society guideline endorsement

Ca-A Cancer Journal for Clinicians, 2016
Debbie Saslow, Lacey Loomer, Marcie Fisher-Borne   +2 more
exaly  

Endorsements

2017
  +4 more sources

Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement

Psychology and Marketing, 2017
Wanqi Gong, Xigen Li
exaly  

Who is the attached endorser? An examination of the attachment-endorsement spectrum

Journal of Retailing and Consumer Services, 2018
Rajendra Mulye, Kaleel Rahman
exaly  

The equity effect of product endorsement by celebrities

European Journal of Marketing, 2007
Bryan A Lukas
exaly  

Third-party organization endorsement impacts on perceived value and B2B customer loyalty

Industrial Marketing Management, 2020
Hakil Moon, Kyung Hoon Kim, Shuman Wang   +2 more
exaly  

Analysis of the Implementation of Celebrity Endorsement as a Destination Marketing Instrument

Journal of Travel and Tourism Marketing, 2008
Robert Van Der Veen
exaly  

Endorsements

2011
Richard Bertschinger, Val Hopwood, Thomas Ots, Maurie D. Pressman, Geoffrey Samuel   +4 more
openaire   +1 more source