Endorsement - Open Access .click

Results 281 to 290 of about 832,823 (318)

Some of the next articles are maybe not open access.

Endorsement and visual complexity in food advertising on Instagram

Internet Research, 2019
Purpose The purpose of this paper is to investigate the differences in consumer pleasure, arousal and purchase intention when consumers encounter food advertising on Instagram using different endorsers and visual complexity levels.
Sony Kusumasondjaja, Fandy Tjiptono
semanticscholar +1 more source

Say It as It Is: Consequences of Voice Directness, Voice Politeness, and Voicer Credibility on Voice Endorsement

Journal of Applied Psychology, 2019
To gain endorsement from their managers, should employees be direct with explicit change suggestions, or should they be indirect with questions and hints?
Chak Fu Lam, Cynthia Lee, Yang Sui
semanticscholar +1 more source

The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement

, 2020
H. Park, Li Lin
semanticscholar +1 more source

Destination endorsers raising on short-form travel videos: Self-image construction and endorsement effect measurement