Results 21 to 30 of about 832,823 (318)
UTICAJ ANGAŽOVANJA POZNATIH LIČNOSTI NA EFEKTIVNOST OGLAŠAVANJA I IMIDŽ BRENDA [PDF]
Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2013 Brand advertising by using celebrity endorsement is a very popular strategy among marketers. This practice has been used for almost a century and its popularity has been constantly growing.
Slađana Starčević
doaj +1 more source
Continuum Beliefs and Schizophrenia Stigma: Correlational and Experimental Evidence [PDF]
, 2016 Recent correlational research has indicated that belief in a continuum of psychiatric problems is related to decreased psychiatric stigma. These findings have generated enthusiasm to conceive antistigma programming centered on encouraging embrace of ...
Thibodeau, Ryan
core +2 more sources
Mr. Justice Black, Constitutional Review, and the Talisman of State Action [PDF]
, 1965 In an endorsement of Justice Black’s dissent in Bell v. Maryland, this work argues in favors of Black’s interpretation of the state action requirement and attempts to make sense of Black’s understanding in other cases where he found state action in ...
Van Alstyne, William W.
core +4 more sources
Ianna Journal of Interdisciplinary Studies, 2023 Background: Political endorsement remains one of the global strategies that features visibly during electioneering campaigns. Such endorsements are usually communicated to the electorate through the media.
Celestina Ongwayozi Audu
doaj +2 more sources
“DEAR SIS”: A Case Study on Trust Cultivation on Indonesian Facebook Online Craft Stores
Journal Communication Spectrum, 2019 Advances in communications technology have allowed new forms of trade, i.e., through online means between sellers and customers. The use of the Facebook social networking platform as a tool for online business has questioned the factors influencing the ...
Fitria Mayasari, Indra Khrisnamurti
doaj +1 more source
, 2017 The purpose of this study was to explore the underlying mechanisms through which the use of social media affects endorser effectiveness. Based on theories related to parasocial relationships, self-disclosure, and celebrity endorsement, this study ...
Siyoung Chung, Hichang Cho
semanticscholar +1 more source
Analysis of Efforts to Increase Income Taxes of Social Media Influencers in Endorsement Activities
Jurnal Administrasi Publik (Public Administration Journal), 2020 Technological developments in the era of globalization have brought changes to marketing techniques, by using social media. Marketing through social media is mostly done by influencers because it is easy to do and earns a fairly large income. The purpose
Fernaldi Anggadha, Haula Rosdiana
doaj +1 more source
BMC Public Health, 2020 Background We investigated if people’s response to the official recommendations during the COVID-19 pandemic is associated with conspiracy beliefs related to COVID-19, a distrust in the sources providing information on COVID-19, and an endorsement of ...
Anna Soveri +4 more
semanticscholar +1 more source
, 2021 This study aims to reanalyze and reconfirm the relationships of celebrity endorsements and E-WOM on consumer purchasing intentions and examine the indirect influence of celebrity endorsements and e-WOM and trust as the mediation of purchase intentions ...
Ahmad Firman +4 more
semanticscholar +1 more source
Social media influencers and transgressive celebrity endorsement in consumption community contexts
, 2021 Purpose: This paper aims to elucidate instances whereby celebrity endorsements by social media influencers (SMIs) embedded within online consumption communities are perceived as transgressive by their fellow community members.
Hayley Cocker +2 more
semanticscholar +1 more source