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Greenwashing in environmental marketing strategy in the brazilian furniture market [PDF]
Revista de Economia e Sociologia Rural, 2021 : Environmental marketing tries to develop strategies to strengthen the entrepreneurial image and connect environmental appeal to products and brands.
Márcia Vieira de Alencar Caldas +4 more
doaj +3 more sources
Strategic green marketing orientation and environmental sustainability in sub-Saharan Africa: Does green absorptive capacity moderate? Evidence from Tanzania [PDF]
Heliyon, 2023 Small and medium-sized enterprises are increasingly promoting environmental sustainability, a trend that has raised environmental awareness and inspired individuals and organizations to work together to create a more sustainable and greener future by ...
Ismail Juma Ismail +2 more
doaj +2 more sources
Industry, Innovation and Infrastructure, 2013 William Winston, Alma T Mintu-Wimsatt
semanticscholar +6 more sources
Environmental marketing strategies [PDF]
, 2016 Considering environmental protection requirements in business operations may, in the long run, determine if a lasting comparative advantage can be achieved. That is why our textbook, rich in case studies, identifies not only the threats a business may pose to the environment but stresses the ways of reducing its negative impact.
Tomasz Serwach
openaire +4 more sources
Cogent Business & Management, 2023 This research paper aims to investigate the correlation between green marketing practices, leadership commitment, environmental consciousness, and environmental performance within the pharmaceutical sector in Jordan.
Amro Alzghoul +2 more
openalex +2 more sources
EcoConnect: Guiding environmental awareness via digital marketing approaches [PDF]
International Journal of Data and Network ScienceThis study investigates the impact of sustainability initiatives, choice of content, and engagement with environmental content on environmental awareness.
Mohammad Khalaf Daoud +5 more
doaj +2 more sources
Theoretical bases of development of ecological marketing in the market of agro-food products [PDF]
Економіка та управління АПК, 2022 The article systematizes the evolution of the formation of environmental marketing and systematizes the principles of its development. The systemic changes in the factors of macro- and micro-environment of agrifood market participants are highlighted ...
Varchenko О.М +3 more
doaj +1 more source
Energies, 2022 Since energy consumption in developing countries has increased significantly, motivating energy-saving habits among citizens is an important issue both from the academic and industrial perspectives.
Imran Hossain +2 more
doaj +1 more source
Bibliometric Analysis of Green Marketing Research from 1977 to 2020
Publications, 2021 The scientific community’s growing interest in green marketing research can be traced through the abundance of published literature on the topic. However, there is still a lack of a comprehensive and systematic research focusing on the evolution of this ...
Farida Saleem +3 more
doaj +1 more source