Results 11 to 20 of about 93,745 (312)

The determinants of hotels' marketing managers' green marketing behaviour [PDF]

, 2010
Little is known about the factors underlying the pro-environmental behaviour of marketing managers. This paper explores the determinants of green marketing practices in the Red Sea hotel sector in Egypt.
Font, X, Mohammed El Dief, El Dief, M, Xavier Font   +3 more
core   +1 more source

Avaliação Ambiental do Parque Olhos D’Água: Aplicação do Método da Disposição a Pagar

Floresta e Ambiente, 2017
RESUMO O objetivo do estudo foi o de aplicar o método da Disposição a Pagar (DAP) aos frequentadores do Parque Olhos D’Água e, com isso, contribuir para a valoração dos seus atributos ambientais visando à preservação e melhoria da referida Unidade de ...
Alexandre Nascimento de Almeida, Raphael de Oliveira Versiani, Philipe Ricardo Casemiro Soares, Humberto Angelo   +3 more
doaj   +1 more source

ENVIRONMENTAL AND ECONOMIC MANAGEMENT OF THE PARTNERSHIP NETWORKS IN THE CONCEPT OF SUSTAINABLE DEVELOPMENT OF THE NATIONAL ECONOMY

Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка, 2014
This article summarizes the theoretical background and develops practical recommendations on green activities of partner networks. Particular attention is focused on the ability of domestic enterprises to implement eco-efficient business strategy and ...
N. Butenko, K. Pankova
doaj   +1 more source

The impact of marketing innovation on companies’ environmental orientation

, 2020
Purpose: The purpose of this study is to explore the relationship between companies’ marketing innovation and environmental orientation and to determine how this relationship differs between manufacturing and service companies.
Olarte-Pascual, Cristina [0000-0002-9853-0266], Cornejo-Cañamares, María, Medrano-Sáez, Natalia, Olarte-Pascual, Cristina, Medrano, Natalia [0000-0002-8292-0796]   +4 more
core   +1 more source

Why do companies engage in green marketing? Alternative green marketing strategies and the motivations for the green marketing approach

, 2017
In recent years, consumers and the business world have deemed environmental issues to be more important, and green marketing has become a competitive advantage involved in corporate strategies. This chapter aims to study the concept of green marketing in
Kirezli, O., Yiğit, M.K.
core   +2 more sources

The role of industries’ environmental reputation and competitive intensity on sustainability marketing strategy: Customers’ environmental concern approach [PDF]

Spanish Journal of Marketing-ESIC, 2019
Purpose – This paper aims to highlight a model of industry drivers (industries’ environmental reputation and competitive intensity) that affect the sustainability marketing strategy segmentation, targeting and positioning based on customers ...
Mohammad Taherdangkoo, Beikpour Mona, Kamran Ghasemi   +2 more
doaj   +1 more source

Environmental marketing: harnessing consumer influence to save the environment in sustainable development [PDF]

E3S Web of Conferences, 2023
This article explores the potential of environmental marketing as a means to promote sustainable consumption and contribute to the preservation of the environment.
Kulikova Elena
doaj   +1 more source

Organic Agriculture: Food for Future Green Consumers in Iran [PDF]

International Journal of Agricultural Management and Development, 2017
The aim of this paper was investigating the effects of organic knowledge, perceived consequences, subjective norms, price, and green trust, perceived consumer effectiveness, availability, relative advantage, and organic purchase intention on organic ...
Yalda Rahmati Ghofrani, Mohammad Taleghani, Ebrahim Chirani   +2 more
doaj  

Environmental Marketing and Sustainable Development in the Niger Delta: Corporate Responsibility and Policy Perspectives [PDF]

Global Journal of Environmental Science & Sustainability
Environmental degradation, social unrest, and uneven development in Nigeria’s Niger Delta have intensified calls for innovative, sustainability-driven strategies that reconcile economic activity with environmental responsibility.
Nwameze Owhoeke George
doaj   +1 more source

Environmental Migration and Labor Markets in Nepal [PDF]

Journal of the Association of Environmental and Resource Economists, 2014
AbstractWhile an emerging literature cites weather shocks as migration determinants, scant evidence exists on how such migration affects the markets of receiving communities in developing countries. We address this knowledge gap by investigating the impact of weather-driven internal migration on labor markets in Nepal. An increase of 1 percentage point
Maystadt, Jean-Francois, Mueller, Valerie, Sebastian, Ashwini   +2 more
openaire   +3 more sources