Results 21 to 30 of about 93,745 (312)

Green Experiential Marketing, Experiential Value, Relationship Quality, and Customer Loyalty in Environmental Leisure Farm

open access: yesFrontiers in Environmental Science, 2021
Environmental/green marketing has emerged as one of the dominant paradigms of marketing in recent years. However, aspects, such as internationalization, the development of artificial intelligence, and stress from growing global competitive forces, have ...
Tzai-Chiao Lee, Michael Yao-Ping Peng
doaj   +1 more source

Sustainable touring: exploring value creation through social marketing [PDF]

open access: yes, 2013
Purpose – The purpose of this paper is to examine the social marketing-based approach to live performance adopted by Jack Johnson and its potential as the basis of a developmental model for sustainable touring. Design/methodology/approach – Musician Jack
Henderson, S
core   +1 more source

Use of instruments of environmental marketing concept in sustainable development of the region [PDF]

open access: yesMarketing i Menedžment Innovacij, 2011
In article deals the main directions of environmental marketing for the effective implementation of sustainable development. The role of state bodies, enterprises, organizations and the public in implementing environmental marketing.
C.I. Myshko, O.D. Lendyel, V.I. Yarema
doaj  

Issues of Ecostrategies Implementation for Tourism Enterprises in Russia

open access: yesSHS Web of Conferences, 2017
Ecological tourism in Russia has a high potential, however its extension creates an additional environmental burden. The decision of this contradiction is achieved by selection the marketing strategy of sustainable development which is adequate to the ...
Bozhuk Svetlana, Pletneva Natalya
doaj   +1 more source

Double-dipping in environmental markets [PDF]

open access: yesJournal of Environmental Economics and Management, 2011
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
openaire   +1 more source

Theoretical Prerequisites for the Formation of the Concept of Environmentally Responsible Marketing [PDF]

open access: yesProblemi Ekonomiki, 2017
The aim of the article is to study the evolution of theoretical approaches to the problems related to the ecological and economic interaction of economic entities and clarify the essential characteristics of the economic component of environmentally ...
Kniazieva Tetiana V., Radchenko Hanna A.
doaj  

Pathways and pitfalls: a qualitative study of student experiences in biomedical science education

open access: yesFEBS Open Bio, EarlyView.
Biomedical science students from underrepresented backgrounds face barriers including financial strain, disrupted laboratory access and cultural exclusion. Peer networks provide vital support when institutional systems are difficult to navigate. To create inclusive learning environments and achieve academic success, educators should blend active, hands‐
Olivia J. Russell   +8 more
wiley   +1 more source

Color matters: The Impact of Logo Color on Consumer Perceived Eco-Friendliness

open access: yesExpert Journal of Marketing, 2020
As a marketing tool, color attracts consumers, consequently, shaping their perception. This study seeks to examine how mere colors featured in brand logos evoke consumer perception about a retailer’s eco-friendliness. Data from two experiments show that
Achini Tharaka RANAWEERA, Kamal WASALA
doaj  

PENGARUH GREEN MARKETING, KESADARAN LINGKUNGAN DAN KESEHATAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PANGAN ORGANIK MELALUI SIKAP

open access: yesJurnal Aplikasi Bisnis dan Manajemen, 2021
This study did to analyze the effect of green marketing, environtmental awareness and health on purchasing decisions of organic food products through attitudes.
Caselia Ajeng Puspitasari   +2 more
doaj   +1 more source

Re‐Awakening Public Attention to the Silent Pandemic of Cancer Among Older Adults in Low‐ and Middle‐Income Countries

open access: yesAging and Cancer, EarlyView.
ABSTRACT As global populations age, cancer is increasingly becoming a leading cause of morbidity and mortality among older adults, particularly in low‐ and middle‐income countries (LMICs). Despite accounting for the majority of new cancer cases and deaths, older individuals remain underrepresented in cancer research, clinical guidelines, and health ...
Ibrahim Bidemi Abdullateef   +2 more
wiley   +1 more source

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